Seo strategies - Study guides, Class notes & Summaries

Digital Marketing - Any kind of marketing that happens on a digital platform inbound marketing - a business methodology that attracts customers by creating valuable content and experiences tailored to them Inbound Methodology - a method for growing an organization by building lasting relationships with people and helping them reach their goals. - Because when your customers succeed, you succeed. Does Digital Marketing only consist of inbound or outbound marketing strategy? - No, it encomp...

HubSpot Final Exam Questions With 100% Verified Answers What is HubSpot and what does HubSpot do? - answerHubSpot is an all-in-one software platform paired with on-going, personalized support that allows you to effectively and efficiently execute inbound marketing strategies. Specifically, the software empowers marketers to attract new visitors to their website and social media presence, convert these visitors into leads, nurture these leads with personalized content, convert these into cl...

HubSpot Inbound Marketing Certification questions with solutions 100% correct A grouping of technologies that marketers leverage to conduct and improve their marketing activities" is the definition of what term? C) Tech Stack Addressing data privacy is a portion of which part of your internal processes? C) Data Hygiene Blogging, SEO, and social publishing are key pieces to any marketer's strategy. Which phase of your flywheel can benefit from the implementation of these three strateg...

HubSpot Final Exam Questions With 100% Verified Answers What is HubSpot and what does HubSpot do? - answerHubSpot is an all-in-one software platform paired with on-going, personalized support that allows you to effectively and efficiently execute inbound marketing strategies. Specifically, the software empowers marketers to attract new visitors to their website and social media presence, convert these visitors into leads, nurture these leads with personalized content, convert these into cl...

Hubspot- SEO Exam Questions With 100% Verified Answers What is SEO? SEO, which stands for search engine optimization, is the practice of increasing the quantity and quality of traffic to a website through organic search engine results. Googles cares about E-A-T E-A-T stands for expertise authoritativeness, and trustworthiness. SEO is ongoing and cumulative There is no silver bullet or quick-fix How do search engines rank your content? -have a clear understanding of how Google finds, an...

HubSpot Final Exam Questions With 100% Verified Answers What is HubSpot and what does HubSpot do? - answerHubSpot is an all-in-one software platform paired with on-going, personalized support that allows you to effectively and efficiently execute inbound marketing strategies. Specifically, the software empowers marketers to attract new visitors to their website and social media presence, convert these visitors into leads, nurture these leads with personalized content, convert these into cl...

Internet of things - A world where interconnected, internet-enabled devices or "things" can collect and share data without human intervention. Value Chain: Primary Vs. Support - Views a firm as a series of business processes that each add value. Primary: The firm acquiring raw materials, manufacturing, delivering, marketing and selling. Support: Actual firm infrastructure such as HR, Management, Tech. Dept. Data - Raw facts that describe the characteristics of an event or object Informat...

What is HubSpot and what does HubSpot do? - Answer- HubSpot is an all-in-one software platform paired with on-going, personalized support that allows you to effectively and efficiently execute inbound marketing strategies. Specifically, the software empowers marketers to attract new visitors to their website and social media presence, convert these visitors into leads, nurture these leads with personalized content, convert these into closed sales and continue to delight these customers after the...

Acquisition costs The cost incurred by a business in relation to the efforts involved in acquiring a new customer. Customer Acquisition Cost (CAC) The total cost of acquiring a new customer. Customer Retention Activities or strategies employed by a business to retain existing customers. Chamber of Commerce A local agency with information on participating local businesses. Demographics Statistical data (i.e., education, employment, income) that refers to particular groups...

- Technology What is the Convenience in the Digital Marketing Mix? - answer- Accessibility - Physical & temporal constraints - Mobile-friendly How do we design digital marketing strategies? - answerUtilize Porter's 5 Forces Model and SWOT Analysis What are Porter's 5 Forces? - answer- Bargaining power of suppliers - Bargaining power of buyers - Threat of new entrants - Threat of substitutes - Competitive rivalry What is included in a SWOT Analysis? - answerStrengths, Weaknesses, Opp...