Shift in marketing mix - Study guides, Class notes & Summaries
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WGU D077 Exam Questions and Answers 100% Correct.
- Exam (elaborations) • 70 pages • 2023
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WGU D077 Exam Questions and Answers 100% Correct. 
What is the main function of marketing? 
Decreasing expenditures 
Improving partner relationships 
Bringing value to customers 
Increasing productivity - Bringing value to customers 
Correct! The main function of marketing is to determine what customers value, want, or 
need, and then to position a product that meets that value. 
Which set of connections is created by marketers to generate value? 
Between customers and suppliers 
Between compani...
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CSUF MKTG 351 Final Exam Review (A+ Graded)
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Promotional Mix correct answers 1) advertising 
2) public relations 
3) sales promotions 
4) personal selling 
5) social media 
 
promotion correct answers Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response 
 
promotional strategy correct answers a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convince buyers that the products offer competitive...
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WGU D077 Exam Questions and Answers 100% Correct.
- Exam (elaborations) • 70 pages • 2023
- Available in package deal
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- $12.99
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WGU D077 Exam Questions and Answers 100% Correct. 
What is the main function of marketing? 
Decreasing expenditures 
Improving partner relationships 
Bringing value to customers 
Increasing productivity - Bringing value to customers 
Correct! The main function of marketing is to determine what customers value, want, or 
need, and then to position a product that meets that value. 
Which set of connections is created by marketers to generate value? 
Between customers and suppliers 
Between compani...
-
MKTG 3340 Final Exam with Correct Solutions 2024
- Exam (elaborations) • 7 pages • 2023
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Possession Utility - e.g.) allowing several payment and credit options 
 
Depth of Product Line - the store carries a large assortment of each item 
 
e.g.) a shoe store that offers running shoes, dress shoes, and children's shoes 
 
Limited Service - the store provides some services, such as credit and merchandise return, but not others such as clothing alteration 
 
e.g.) General merchandise stores such as Walmart make the customers responsible for shopping, but have salespeople available 
 
...
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MGT 6311 Digital Marketing Summer Midterm test
- Exam (elaborations) • 7 pages • 2024
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MGT 6311 Midterm test 
 
Shift in marketing mix - correct answer Reach, effectiveness, and efficiency 
 
goal of marketing - correct answer to create a product/service that sells 
 
GOST hierarchy - correct answer Goals, Objectives(specific metrics), Strategies, tactics aka hierarchy towards achieving goals 
 
5 C's - correct answer Customer, competitors, collaborators, company, context 
 
Customer marketing model - correct answer Awareness
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MKTG 3340 EXAM 2 Test Questions with Complete Solutions
- Exam (elaborations) • 17 pages • 2023
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how does idea generation play a role in the new product development process? - new product development process: strong new product planning, systematic and customer driven for finding and growing new products 
 
STEPS: 
1. idea generation 
2. idea screening 
3. concept development and testing 
4. marketing strategy development 
5. business analysis 
6. product development 
7. test marketing 
8. commercialization 
 
idea generation: starts new product development, the systematic search for new...
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CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!!
- Exam (elaborations) • 10 pages • 2024
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CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!! 
 
Promotional Mix 
1) advertising 
2) public relations 
3) sales promotions 
4) personal selling 
5) social media 
promotion 
Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response 
promotional strategy 
a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convin...
-
MGT 6311 Midterm Exam Questions and Answers
- Exam (elaborations) • 5 pages • 2023
- Available in package deal
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MGT 6311 Midterm Exam Questions and Answers 
Shift in marketing mix - ANSWER Reach, effectiveness, and efficiency 
 
goal of marketing - ANSWER to create a product/service that sells 
 
GOST hierarchy - ANSWER Goals, Objectives(specific metrics), Strategies, tactics aka hierarchy towards achieving goals 
 
5 C's - ANSWER Customer, competitors, collaborators, company, context 
 
Customer marketing model - ANSWER Awareness 
Interest/Engagement 
Ac...
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WGU D077 Exam Questions and Answers Graded A+ Complete Solution 2023/2024
- Exam (elaborations) • 82 pages • 2023
- Available in package deal
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What is the main function of marketing? 
Decreasing expenditures 
Improving partner relationships 
Bringing value to customers 
Increasing productivity - Bringing value to customers 
 
Correct! The main function of marketing is to determine what customers value, want, or 
need, and then to position a product that meets that value.	 
 
Which set of connections is created by marketers to generate value?	 
Between customers and suppliers	 
 	 
Between companies and media	 		 
Between com...
-
CSUF MKTG 351 FINAL EXAM REVIEW |144 QUESTIONS AND ANSWERS|GUARANTEED SUCCESS
- Exam (elaborations) • 16 pages • 2023
- Available in package deal
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- $15.99
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Promotional Mix 
1) advertising 
2) public relations 
3) sales promotions 
4) personal selling 
5) social media 
 
 
 
promotion 
Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response 
 
 
 
promotional strategy 
a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convince buyers that the products offer competitive advantage 
 
 
 
advertising 
mass c...
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