3340 final exam - Study guides, Class notes & Summaries
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Mktg Again 3340 Final Exam Study Questions 2024.
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Mktg Again 3340 Final Exam Study Questions 2024. 
4 main classes of consumer products (Ch 10) and why it's important - correct answer 1 convenience (purchases frequently, conveniently, minimal effort) 
 
2 shopping (compares alternatives on criteria like price and #) 
 
3 specialties (makes special effort to search out and buy) 
 
4 unsought (knows ab but does not initially want) 
 
important cuz the classification affects which products consumers buy and the mktg strategies used 
 
Difference ...
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MKTG 3340 Final Exam- Questions with complete solution 2024
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MKTG 3340 Final Exam- Questions with complete solution 2024 
Possession Utility - correct answer e.g.) allowing several payment and credit options 
 
Depth of Product Line - correct answer the store carries a large assortment of each item 
 
e.g.) a shoe store that offers running shoes, dress shoes, and children's shoes 
 
Limited Service - correct answer the store provides some services, such as credit and merchandise return, but not others such as clothing alteration 
 
e.g.) General merchand...
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MKTG 3340 Final Exam Questions 2024.
- Exam (elaborations) • 9 pages • 2024
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MKTG 3340 Final Exam Questions 2024. 
Possession Utility - correct answer e.g.) allowing several payment and credit options 
 
Depth of Product Line - correct answer the store carries a large assortment of each item 
 
e.g.) a shoe store that offers running shoes, dress shoes, and children's shoes 
 
Limited Service - correct answer the store provides some services, such as credit and merchandise return, but not others such as clothing alteration 
 
e.g.) General merchandise stores such as Walm...
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Marketing 3340 Final Exam Question and answers correctly solved 2024
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Marketing 3340 Final Exam Question and answers correctly solved 2024Possession Utility - correct answer A factor of Utility (the benefits or costumer value received by users of the product) is the value of making an item easy to purchase through the provision of credit cards or financial arrangements. 
 
Possession Utility -- getting a product or service to consumer so they can own or use it -- accelerated in marketspace. 
e.g. Airline, car rental, and lodging electronic reservation systems. (O...
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MKTG 3340 Final Exam Questions and Answers Rated A+ 2024
- Exam (elaborations) • 25 pages • 2023
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Role of Marketing 
Generate profitable revenue 
 
 
When a marketer can describe something it is called a 
product concept 
 
 
After buying an item we experience what? 
cognitive dissonance 
 
 
Ways to engage consumers, directly or indirectly 
-Directly: physically, email newsletters, one to one basis, calling, sending direct ads/texting, create relationship, personalizing advertising toward you 
-Indirectly: social media, PR, content marketing, commercials, billboards 
 
 
Role of the interne...
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MKTG 3340 Final Exam Questions 2024.
- Exam (elaborations) • 9 pages • 2024
- Available in package deal
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MKTG 3340 Final Exam Questions 2024. 
Possession Utility - correct answer e.g.) allowing several payment and credit options 
 
Depth of Product Line - correct answer the store carries a large assortment of each item 
 
e.g.) a shoe store that offers running shoes, dress shoes, and children's shoes 
 
Limited Service - correct answer the store provides some services, such as credit and merchandise return, but not others such as clothing alteration 
 
e.g.) General merchandise stores such as Walm...
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MKTG 3340 Final Exam 2023-2024 Questions and Answers 100% Correct
- Exam (elaborations) • 6 pages • 2023
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MKTG 3340 Final Exam Questions and Answers 100% Correct 
 
MKTG 3340 Final Exam Questions and Answers 100% Correct 
 
MKTG 3340 Final Exam Questions and Answers 100% Correct 
 
MKTG 3340 Final Exam Questions and Answers 100% Correct 
possession utility - ANSWER-getting a product or service to consumers so they can own or use it 
 
depth of product line - ANSWER--stores that carry a considerable assortment of a related line of items are limited-line stores 
-ex: Sports Authority carries a co...
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Marketing 3340 Final Exam Advanced Test 2024.
- Exam (elaborations) • 10 pages • 2024
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Marketing 3340 Final Exam Advanced Test 2024. 
Possession Utility - correct answer A factor of Utility (the benefits or costumer value received by users of the product) is the value of making an item easy to purchase through the provision of credit cards or financial arrangements. 
 
Possession Utility -- getting a product or service to consumer so they can own or use it -- accelerated in marketspace. 
e.g. Airline, car rental, and lodging electronic reservation systems. (Orbitz) 
 
Form Utilit...
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MARKETING 3340 FINAL EXAM 2024 WITH 100% CORRECT ANSWERS
- Exam (elaborations) • 8 pages • 2023
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The primary role of marketing is to: - correct answer Generate profitable revenue 
 
A(n) __________ is a descriptive thought that a person has about something: - correct answer Belief 
 
Pat thought he had received the best deal on his new car. Shortly after buying the car, Pat started to notice certain disadvantages of his new car as he learned more about other cars available in the market. Pat is experiencing: - correct answer Post-purchase dissonance 
 
________ marketing involve engag...
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MKTG 3340 Final Exam 2024 with 100% correct answers
- Exam (elaborations) • 9 pages • 2023
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what is the role of marketing - correct answer generate profitable revenue 
 
what are the five steps in the marketing process model - correct answer 1. Understand the marketplace and customer needs and wants 
2. Design a customer value driven marketing strategy 
3. Construct an integrated marketing program 
4. Engage customers, build profitable relationships, and create customer value 
5. Capture value from customers and make money 
 
What is marketing management - correct answer art and ...
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