Buad 332 - Study guides, Class notes & Summaries
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buad 332|93 exam 3 Questions with 100% Correct Answers | Verified|2024
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Buad 332 Exam 1 Questions & Answers Solved 100% Correct!!
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Customer value - Answer-the customers perception of what they want to have happen in a specific use 
situation, with the help of a product or service, in order to accomplish a desired purpose or goal. 
customer satisfaction 
customer value - Answer-= performance 
=importance 
5 key aspects of customer value - Answer-1. tradeoff of benefits and sacrifices 
2. interaction of both customer and product 
3. Relative to competitors, individuals, and situations 
4. goal driven by customers desired attr...
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BUAD 332 Exam 2 Chapters 5-8|160 Questions with 100% Correct Answers | Verified | Updated 2024
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BUAD 332 Exam 1 MOON Questions And Answers Rated A+ New Update Assured Satisfaction
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Marketing - Answer-managing profitable customer relationships 
Goals of Marketing - Answer-1. Attract new customers by promising superior value 
2. Keep and grow current customers by delivering customer satisfaction 
Need - Answer-state of felt deprivation (physical, social, individual) 
Want - Answer-a form that a human need takes as shaped by culture, individual personality, and 
marketers 
Demand - Answer-wants + buying power 
Market - Answer-the set of all actual and potential buyers of a pr...
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BUAD 332 Exam 2-Mark Moon 89 Questions with 100% Correct Answers | Verified | Latest Update
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Goal of Customer- Driven marketing strategy - ️️to create VALUE for targeted customers 
 
Market Segmentation - ️️Dividing a market into smaller groups with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes. 
 
(taking heterogeneous customers and dividing them into more homogeneous groups) 
 
selecting customers to serve - ️️- "Who is our customer?" 
-Selecting customers to serve using segmentation and targeting 
-We cannot make...
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BUAD 332- Moon-|127 EXAM 1 Questions with 100% Correct Answers | Verified | Updated 2024
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What is the simple definition of marketing? - ️️managing profitable customer relationships 
 
goals of marketing activity - ️️1. Attract new customers by promising superior value 
2. Keep and grow current customers by delivering customer satisfaction 
 
Define Marketing - ️️A social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. 
 
Simple Model of the Marketing Process - ️️Creat...
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BA 332 Exam 1, BUAD 332 Exam 1 Moon Fall 2016
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A "state of deprivation" is the definition of a: 
 
A. Want 
B. Value 
C. Need 
D. Demand 
E. Exchange - Answer- C. Need 
 
George has come into some money. He now has the financial resources to purchase a new set of skis he's been dreaming about. For George, those skis have suddenly gone from being a _______ to being ___________. 
 
A. Need; want 
B. Want; demand 
C. Demand; want 
D. None of the above - Answer- B. Want; demand 
 
Once marketing managers choose their marketing strategy, they ...
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BUAD 332 FINAL EXAM
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definition: Connecting directly with carefully targeted individual customers to both obtain immediate response and cultivate lasting customer relationships - Answer- Direct Marketing 
 
What is the fastest growing form of marketing? - Answer- Direct marketing 
 
-10% of U.S. economy is generated by direct marketing sales 
 
What are the forms of direct marketing? - Answer- -Direct-mail 
-Catalog 
-Telemarketing 
-mobile phone marketing 
 
Definition : Direct marketing through print, video, or d...
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BUAD 332 Moon |93 Exam 2 Questions with 100% Correct Answers | Updated | Download to score A+
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consumer buying behavior - ️️the buying behavior of people who buy goods and services for personal use. these people create the consumer market 
 
How do consumers respond to various marketing efforts the company might use? - ️️central question for marketers 
 
Simple Model of Consumer Buying Behavior (3 categories) - ️️1. Marketing and other stimuli 
2. Buyer's black box 
3. Buyer's response 
 
Simple Model of Consumer Buying Behavior (marketing & other stimuli) - ️️Market-pro...
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BUAD 332 Exam 1 MOON With Complete Solutions Latest Upload
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BUAD 332 Exam 1 MOON With Complete Solutions Latest Upload
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