Buad 332 exam - Study guides, Class notes & Summaries

BUAD 332 Exam 3 Questions And Answers With Verified Solutions

BUAD 332 Exam 4 | Comprehensive Questions and Answers Latest Updated 2024/2025 With 100% Verified Solutions

BUAD 332 Exam 4 | Comprehensive Questions and Answers Latest Updated 2024/2025 With 100% Verified Solutions

Customer value - Answer-the customers perception of what they want to have happen in a specific use situation, with the help of a product or service, in order to accomplish a desired purpose or goal. customer satisfaction customer value - Answer-= performance =importance 5 key aspects of customer value - Answer-1. tradeoff of benefits and sacrifices 2. interaction of both customer and product 3. Relative to competitors, individuals, and situations 4. goal driven by customers desired attr...

BUAD 332 Exam 3 Questions And Answers With Verified Solutions

BUAD 332 EXAM TRAINING COURSES QUESTIONS WITH ALL CORRECT ANSWERS (GRADED A) What is marketing research? - Answer-the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization What are three different types of research? - Answer-exploratory, descriptive, causal What must secondary data be? - Answer-Accurate, current an impartial What must primary data be? - Answer-Relevant, accurate, current and unbiased What is...

Marketing - Answer-managing profitable customer relationships Goals of Marketing - Answer-1. Attract new customers by promising superior value 2. Keep and grow current customers by delivering customer satisfaction Need - Answer-state of felt deprivation (physical, social, individual) Want - Answer-a form that a human need takes as shaped by culture, individual personality, and marketers Demand - Answer-wants + buying power Market - Answer-the set of all actual and potential buyers of a pr...

BUAD 332 Exam | Comprehensive Questions and Answers Latest Updated 2024/2025 With 100% Verified Solutions

Kola, a leading soft drink manufacturer, has recently forayed into the Middle East markets. Based on its research that Middle East consumers prefer sweeter drinks, it is manufacturing soft drinks with extra sugar to meet local requirements. Kola is using the___ strategy to market its product A. communication adaptation B. product pioneering C. product adaptation D. product invention E. straight product extension - Answer- c. product adaptation which of the following is most likely tru...

BUAD 332 EXAM TEST BANK QUESTIONS WITH CORRECT ANSWERS GRADED A Marketing - Answer-A social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others Model of marketing process - Answer-understand the market place and customers needs and wants --> design customer driven marketing strategy--> construct a marketing strategy --> construct a marketing program that delivers superior value --> ...