Busml 3250 exam Study guides, Class notes & Summaries

What makes a good segmentation? - ISASDA Identifiable Substantial Accessible Stable Differentiable Actionable What are the different tpyes of segmentation? - Geographic - country, city, neighborhood Demographic - age, gender, income, race Psychological - interests, activities, values, goals Behavioral - purchasing habits, customer loyalty

BUSML 3250 Exam 3 Questions and Answers 2023

advertising - any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor advertising objective - specific communication task to be accomplished with a specific target audience during a specific period of time advertising budget - the dollars and other resources allocated to a product or a company advertising program

What is a price? : The amount of money charged for a product or service. What is value-based pricing? : Price is considered along with other marketing mix variables before the marketing program is set What are the steps in (customer) value-based pricing? : 1. Assess customer needs and value perceptions 2. Set target price to match customer perceived value 3. Determine the costs that can be incurred 4. Design product to deliver value at target price What is cost-based pricing? : Setti...

BUSML 3250 EXAM 1 TERM DEFINITION AND PRACTICE QUESTIONS REVIEW WITH ACCURATE AND PRECISE ANSWERS GRADED A+

Which type of retailer usually carries more specialty goods at high prices and is more likely to provide customers with assistance in every phase of the shopping process? - Full- Service Retailer Today, ________ are flourishing due to the increased use of market segmentation and market targeting. - Specialty Stores

BUSML 3250 Exam 2 Study Guide 2023

Which type of retailer usually carries more specialty goods at high prices and is more likely to provide customers with assistance in every phase of the shopping process? : Full- Service Retailer Today, ________ are flourishing due to the increased use of market segmentation and market targeting. : Specialty Stores ________ retailers in the United States are growing faster than product retailers : Service A retailer that carries narrow product lines with deep assortments within those l...

BUSML 3250 MARKETING MANAGEMENT EXAM Q & A 2024.

What is a price? - The amount of money charged for a product or service. What is value-based pricing? - Price is considered along with other marketing mix variables before the marketing program is set What are the steps in (customer) value-based pricing? - 1. Assess customer needs and value perceptions 2. Set target price to match customer perceived value 3. Determine the costs that can be incurred 4. Design product to deliver value at target price What is cost-based pricing? - Setting p...