Capsim exam study guide Study guides, Class notes & Summaries

Capsim Exam Study Guide--Business Policy (Williamson) Correctly Answered!! Within the process management initiatives, concurrent engineering a. reduces material cost, inventors' carrying costs and administrative overhead. b. reduces labor costs. c. increases the effectiveness of the sales budget and therefore demand. d. reduces R&D cycle time. e. none of the above. d. reduces R&D cycle time.

MGT 490 Capsim Exam Study Guide--Business Policy with complete solutions

MGT 490 CAPSIM EXAM VERIFIED STUDY GUIDE GRADED A+

. In Capstone how many basic strategies can be the starting point for your own custom strategy? - ANSWERSC. 6 2. A Broad differentiation strategy maintains a presence in every segment of the market. Moreover, the company will gain a competitive advantage by distinguishing products with an excellent design, high awareness and easy accessibility. - ANSWERSA. True 3. A marketing tool used to track the position of the company's products against those of the competitors is the: - ANSWERSB. Per...

When opening the Excel version of Capstone®, you should do what to Macros? a. Enable b. Disable c. Engage d. Disarm e. Does not matter - ANSWERSa. Enable. If there are two identical products, one that has 100% accessibility and one that has 0% accessibility: a. the one with 0% accessibility will not sell at all because consumers can't find it. b. the product with 100% accessibility will outsell the other 2 to 1 providing all other attributes are identical. c. the one with 0% acc...

Capsim study guide to exam with 100% correct answer What are the 5 market segments? and what is a market segment? - answer1. Traditional 2. Low End 3. High End 4. Performance 5. Size - Group of customers with similar purchasing concerns What does the perceptual map show? - answerthe positioning of a product in the different segments. Where do all 5 segments fall in the map? - answer- Upper left = low segment - Next to low segment on the upper right side = Performance - middle = trad...

What are the 5 market segments? and what is a market segment? - Answer 1. Traditional 2. Low End 3. High End 4. Performance 5. Size - Group of customers with similar purchasing concerns What does the perceptual map show? - Answer the positioning of a product in the different segments. Where do all 5 segments fall in the map? - Answer - Upper left = low segment - Next to low segment on the upper right side = Performance - middle = traditional - bottom left = size - Bo...