Comparison shopper Study guides, Class notes & Summaries

How soon upon a customer's entrance into the store should an associate greet the customer? - 30 seconds Customer Service - The acting of taking care of the customer's needs by providing and delivering professional, helpful, high quality service and assistance before, during and after the customer's requirements are met. Features - Those things that are physical in nature Color, size Appeal to the senses Touch, taste, smell, sight and sound Open Ended Questions - Questions that can no...

NRF Certification Test Latest Update Already Graded A brick-and-mortar the presence of a physical storefront and face-to-face customer experiences closeout stores off-price stores that offer an assortment of brand-name merchandise at a significant discount off the manufacturer's price commercial cue advertising message that impacts purchase decisions comparison shopper the customer who spends time searching for the best price or deal on the item she is looking to purchase convenience stores...

Brick-and-mortar - ANSWER-The presence of a physical storefront and face-to-face customer experiences. Closeout stores - ANSWER-Off-price stores that offer an assortment of brand-name merchandise at a significant discount off the manufacturers' price. Ex: Marshalls, Ross Commercial cue - ANSWER-Advertising message that impacts purchase decisions Comparison shopper - ANSWER-The customer who spends time searching for the best price or deal on the item she is looking to purchase. Conve...

NRF Business of Retail Certification Exam brick-and-mortar the presence of a physical storefront and face-to-face customer experiences closeout stores off-price stores that offer an assortment of brand-name merchandise at a significant discount off the manufacturer's price commercial cue advertising message that impacts purchase decisions comparison shopper the customer who spends time searching for the best price or deal on the item she is looking to purchase convenience stores the...

NRF Business of Retail Certification Exam brick-and-mortar the presence of a physical storefront and face-to-face customer experiences closeout stores off-price stores that offer an assortment of brand-name merchandise at a significant discount off the manufacturer's price commercial cue advertising message that impacts purchase decisions comparison shopper the customer who spends time searching for the best price or deal on the item she is looking to purchase convenience stores the...

Retail - encompasses the business activities involved in selling goods & services to consumers for their personal, family, or household use -orhow firms deliver products to end users 1.) How can we best serve our customers while earning fair profit? 2.) How can we stand out in a competitive environment where consumers have many choices? 3.) How can we grow our business while retaining a core of loyal customers? 4.) Communicating with millennials. - Issues in Retailing Paradox of Choice - ...

Brick-and-mortar - ANSWER-The presence of a physical storefront and face-to-face customer experiences. Closeout stores - ANSWER-Off-price stores that offer an assortment of brand-name merchandise at a significant discount off the manufacturer's price. Commercial cue - ANSWER-Advertising message that impacts purchase decisions Comparison Shopper - ANSWER-The customer who spends time searching for the best price or deal on the item they are looking to purchase. Convenience stores - AN...

Brick-and-mortar The presence of a physical storefront and face-to-face customer experiences. Closeout stores Off-price stores that offer an assortment of brand-name merchandise at a significant discount off the manufacturers' price. Ex: Marshalls, Ross Commercial cue Advertising message that impacts purchase decisions Comparison shopper The customer who spends time searching for the best price or deal on the item she is looking to purchase

Space management inventory objective - Answer-Balance between minimizing days of supply and maximizing stock availability. Important considerations when establishing a planogram based on a consumer decision tree. - Answer-Do I need to have an item in each segment of a category? How many different items do I need to satisfy a particular shopper demand? How can I optimize volume in key segments? Can I reduce the number of items in a given segment thereby reducing my inventory costs without r...

Brick-and-mortar The presence of a physical storefront and face-to-face customer experiences. Closeout stores Off-price stores that offer an assortment of brand-name merchandise at a significant discount off the manufacturers' price. Ex: Marshalls, Ross Commercial cue Advertising message that impacts purchase decisions Comparison shopper The customer who spends time searching for the best price or deal on the item she is looking to purchase.