Customer needs and wants - Study guides, Class notes & Summaries

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MKTG 3600 – Exam Questions & Answers 2023/2024 b - ANSWER-The set of actual and potential buyers of a product is: a. a group b. a market c. an exchange d. an audience c - ANSWER-The set of benefits a company promises to deliver to its consumers to satisfy their needs is: a. low pricing b. a money-back guarantee c. the value proposition d. good customer service b - ANSWER-__________________ is defined as a social and managerial process by which individuals and organizations o...

Test Bank for Marketing, 20th Edition, William M. Pride, O. C. Ferrell   True / False 1. Marketing consists primarily of selling and advertising. a. True b. False ANSWER: False 2. The broadest and simplest definition of marketing states that it is the development and efficient distribution of products for consumer segments. a. True b. False ANSWER: False 3. Customers are the focal point of all marketing activities. a. True b. False ANSWER: Tru...

Well-structured HFL1501 Assignment 5 (ANSWERS) Semester 1 2024 - DISTINCTION GUARANTEED. (DETAILED ANSWERS - DISTINCTION GUARANTEED!). . Question 1 Not yet answered Marked out of 1.00 QUIZ Identify whether the following statement is true or false : In terms of Roman legal principles, theft qualifi ed as a crime. Select one: True False Time left 1:49:29 UNISA  2024  HFL1501-24-S1  Assessment 5 Question 2 Not yet answered Marked out of 1.00 QUIZ Consider the case o...

Marketing correct answers The activity, set of institutions, and processes for creating, capturing, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Marketing entails an... correct answers Exchange 4 P's of marketing correct answers Product Price Place Promotion Product correct answers Creates value be developing a variety of offerings including goods, services, and ideas to satisfy customer needs. Pric...

NRF Customer service exam study guide (2022/2023) Graded A+ A good reason for creating an opening for discussion is to: • Break down the customer's sales resistance • Convince the customer how much you know about the product • Get to know what the customer wants Get to know what the customer wants Which of the following are appropriate reasons for following up with a customer? • You are curious whether a gift your customer purchased was well received • You finally located an ite...

This document contains workings, explanations and solutions to the HFL1501 Assignment 4 (QUALITY ANSWERS) Semester 1 2024. For assistance call or us on 0.6.8..8.1.2..0.9.3.4...... Question 1 Not yet answered Marked out of 1.00 QUIZ Read the scenario and then choose your answer from one of the available options below: Emma agrees to buy a vintage car from Richard if he can produce a valid roadworthy certifi cate within 30 days. Which best describes the type of contractual clause included i...

WGU Sales Management D099 Pre-Assessment Questions With Complete Solutions. A retailer is advertising its new product line and has designed a campaign that includes social media advertising, print promotional pieces, online promotions, and a special product launch event. Which concept is the retailer using to promote its new product line? Relationship selling Integrated marketing communications Buyer journey Marketing research Integrated marketing communications A salesperson wants to g...

Test Bank for Marketing The Core 9th Edition By Kerin Complete All Chapters () Ben & Jerry's mission to make the world a better place is linked to various organizational and marketing strategies, one of which is A. supporting farmers who agree to use sustainable farming practices, implementing fair working standards, and investing in local communities. B. the intent of making modest profits without sacrificing high product quality standards. C. ingredients that are all completely organic and...

Which scenario represents personal selling? - The marketing department uses the four Ps to determine the brand message. - A customer orders a product online using a website. - A customer goes to a pet store and discusses the best type of turtle food with a salesperson. - The marketing team collaborates with the sales organization to develop appropriate tools for advertising. - answerA customer goes to a pet store and discusses the best type of turtle food with the sales person Business...