Homogeneous groups - Study guides, Class notes & Summaries

Goal of Customer- Driven marketing strategy - Answer- to create VALUE for targeted customers Market Segmentation - Answer- Dividing a market into smaller groups with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes. (taking heterogeneous customers and dividing them into more homogeneous groups) selecting customers to serve - Answer- - "Who is our customer?" -Selecting customers to serve using segmentation and targeting -We canno...

Multiple Choice 1. What of the following is not common within the definitions of assessment? a. Measure or using some type of measurement b. Comparing people c. Samples of behavior d. Objective or systematic measure ANSWER: b 2. When gathering information using assessments, counselors: a. only use standardized tests. b. administer tests in groups rather than on an individual basis. c. gather samples of behavior and infer meanings from those behavi...

MARKETING MANAGEMENT TOPIC 6: EXAM REVIEW QUESTIONS AND ANSWERS, GRADED A+/ 1) ________ is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants. A) Target marketing B) Mind mapping C) Consumer activism D) Consumer behavior E) Product differentiation - -D Page Ref: 151 Objective: 1 Difficulty: Easy 2) Which of the following would be the best illustration of a subculture? ...

Linguistically correct answers Many linguistic anthropologists would agree with the statement that a group of people who are set apart socially from others somehow will probably be set apart _____________ as well emergent groups that are fluid and overlapping, and that have greater or lesser relevance for individuals depending on the circumstances correct answers The concepts such as lingusitic community, speech area, speech networks and communities of practice, some scholars believe, allow f...

Material Misrepresentation - - a false statement that changes the outcome of issuing a policy - generally with the health statement Surplus Lines - any type of insurance for which there is no available market within the state, and the coverage must be placed with a non admitted insurer Mutual Insurer - An insurer that is owned by its policyholders and formed as a corporation for the purpose of providing insurance to them.- Non Taxable dividends & Participating Polcies Insurance - Transfer ...

Stereotyping correct answers Organizing beliefs about one group people and assigns them to everyone in that group Target marketing correct answers fact based information to help guide decision making and reach a particular consumer segment In group correct answers groups we perceive membership in. "we" Out group correct answers more homogeneous groups. "them" Largest ethnic segments in US( USD trillion buying power) correct answers African American, hispanic American,asian Americ...

Four thing that must be present for marketing to occur correct answers 1. Two or more individuals or organizations with needs that are unsatisfied 2. Both the desire and the ability to satisfy those needs 3. A manner in which the parties can communicate 4. Something that the parties can exchange Market correct answers A group of people with both the desire and ability to buy a specific product Target market correct answers one or more specific groups of potential consumers toward which ...

Segmentation, Targeting, Positioning correct answers STP stands for ? Market segmentation correct answers The process of dividing a total market into groups consisting of people or organizations with relatively similar product needs in order to design a marketing mix that matches those needs heterogeneous market correct answers A market made up of individuals or organizations with diverse needs for products in a specific product class homogeneous market correct answers A market in which...

property market equation - space market / capital market buildings built on air rights - MetLife Building, New York tangible property - Physical asset that can be owned Can be real or personal property EX: Real property, (land and other assets that are permanently attached to the land) buildings, canals, crops, fences, land, landscaping, machinery, minerals, ponds, roads. EX: Personal property, (property that is moveable) vehicles, furniture, boats, and collectibles. intangible property -...

OAE 001 ASSESSMENT OF PROFESSIONAL KNOWLEDGE:EARLY CHILDHOOD (PK-3) WITH COMPLETE SOLUTIONS 100% Heterogeneous groups - correct answer Mixing high and low achievers in the same group, which will allow allow low achievers to learn from high achievers Homogeneous groups - correct answer The quality or state of being all the same. Having students in the same group, Example: having students in one group with the same reading level Achivement groups - correct answer Are created based on a pr...