Mark 3321 - Study guides, Class notes & Summaries

MARK 3321 UTA Richarme Chapter 12 Questions and Answers Already Passed Services can't be touched, consumed, or felt in the same way as goods. This is an example of _______. Intangibility Services can't be stored, warehoused, or inventoried. This is an example of _______. Perishability Services tend to be less standardized and uniform than goods. This is an example of _______. Heterogeneity The consumer must be present for the consumption of services. This is an example of _____...

Define Marketing: - The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large The goal of marketing is: - to create exchanges What activities are used to achieve exchanges? - Price Product Place Promotion (the 4 Ps) Define exchange: - People giving up something to receive something they would rather have. What are the conditions necessary for exchange? - At least...

MARK 3321 Quiz 5 Latest Update with Complete Solutions Many major toy manufacturers now market dolls designed for the African-American market. For example, Mattell dolls have different skin tones, hairstyle, and facial features that reflect the diversity of black women. This is likely based on a(n) _______________ segmentation analysis. behavioral demographic geographic psychographic Demographic Proctor and Gamble (P&G) introduces a new advertising campaign in which they make ma...

Marketing research is the process of _______, _______, and _______ data relevant to a marketing decision. It provides _______ with data on the effectiveness of the marketing mix. - Planning, collecting, analyzing, decision-makers A graph showing historical sales trends for the company would be an example of ______, while a threeyear sales projection for a product the company is about to launch would be _______. - Descriptive research; predictive research Before a marketing research project ...

Which of the following is true of marketing? - Marketing efforts are performed by many departments in an organization. Marketing is the activity, set of institutions, and processes for creating,_______, _______, and exchanging offerings that have _______ for customers, clients, partners, and society at large. - Communicating, delivering, value Which of the following is true of an exchange? - Marketing can occur even if an exchange does not take place. The four marketing management philoso...

1. A _____ is a group of people or organizations that has wants and needs that can be satisfied by particular product categories, has the ability to purchase these products, and is willing to exchange resources for the products. a. firm b. buyer c. market d. consumer

The content of culture includes all of the following except: - attitudes, beliefs, customs, values Many major toy manufacturers now market dolls designed for the African-American market. For example, some Mattel dolls have different skin tones, hairstyles, and facial features that reflect the diversity of black women. This represents an attempt by marketers to consider _______________ subcultures in their marketing strategies. - Ethnic PepsiCo repositioned its Mountain Dew brand based on __...

A(n) _____ is a defined group that managers feel is most likely to buy a firm's product. - target market Which of the following statements best describes the typical target market? - Target markets change over time as consumers drop in or out of the market, and as tastes change. Colorific recently began competing with Crayola coloring products. At the beginning of the school year, the _____ for Colorific products consists of back-to-school shoppers. - target marke

MARK 3321-UTA-Online-Exam 2(Ch7-10) 2023...