Marketing 3701 - Study guides, Class notes & Summaries

MKTG 3701 Final Exam/ Newest 2025. Which part of the consumer decision-making process does the marketer usually have control over? - CORRECT ANSWER-post-purchase evaluation All of the following were listed in your text as situational influences that affect the consumer decision-making process EXCEPT? - CORRECT ANSWER-attitude As noted in your text, what tool is very useful for marketing low-involvement products? - CORRECT ANSWER-in-store promotion Compare the following to determine t...

Principles of Marketing (MKTG 3701) Final Exam questions and answers 2024/2025 verified answers

Principles of Marketing (MKTG 3701) Final Exam Latest Update 2024 Questions with Correct Answers Accuracy 100% A consumer searching for information will create a list of brands or products that he or she will evaluate as options for the solution of a particular problem. This list is referred to as - Answer the evoked set. A good mission statement should be oriented around the company's - Answer customer. A local family is advertising a 5K run to raise awareness for autism since one of t...

FIN 3701 EXAM PACK CONTENTS MAY/JUNE 2013……………………………………………….3 OCT/NOV 2013…………………………………………………11 MAY/JUNE 2014……………………………………………….18 OCT/NOV 2014…………………………………………………25 MAY/JUNE 2015……………………………………………….34 FIN 3701 MAY/JUNE 2013 Section A Q1 2 initial investment Cost (200 000) Net working capital 5...

MNE 3701 – Entrepreneurship and Small Business Management ①The Business Plan: Visualising the dream Will writing a plan make a difference? Form of the business plan Short plan: an abbreviated form of an traditional business plan that addresses only important issues  The problem needing to be solved  The strategy  Measures used to gauge success  Milestones to be met  Tasks and responsibilities of the team  The business model 15-30min PowerPoint presentation – th...

CONTENTS MAY/JUNE 2013……………………………………………….3 OCT/NOV 2013…………………………………………………11 MAY/JUNE 2014……………………………………………….18 OCT/NOV 2014…………………………………………………25 MAY/JUNE 2015……………………………………………….34 FIN 3701 MAY/JUNE 2013 Section A Q1 2 initial investment Cost (200 000) Net working capital 5000 Inventory 3000 Receiv...

MNO 3701 PROBABLE AND REPEATED ESSAY QUESTIONS C H A P T E R 1 Operations can be analysed at 3 levels namely, the supply network, the operation and the processes (1) Supply network An operation can have several suppliers and several customers and also be in competition with other operations producing similar services. This collection of operations is called the supply network. The supply network is the network of supplier and customer operations that have relationships with an operation. ...

MKT3701 Marketing Strategy Mid Semester Assignment The assignment was about Analysing & Recommending Strategies for the Business. (5 Slides only) Chosen : Zaffron Kitchen

FIN 3701 MAY/JUNE 2013 section A Q1 2 initial investment Cost (200 000) Net working capital 5000 Inventory 3000 Receivables 2000 Payables 4000 Accruals 6000 Initial investments Q2 3 OCF = NOPAT + depreciation NOPAT = revenue 30000 Operating cost 13000  Marketing cost are irrelevant Depreciation 40000 EBIT 23000 Tax 3090 6900 NOPAT 16100 OCF = 16100 + 40000 =23900 Q4 2 NB: for a replacement decision you must use incremental operating cash flow i.e. OCF truck --- OCF van...