Mba 706 exam 3 - Study guides, Class notes & Summaries

Product - ANSWER-_______ is the most essential decision in the 4Ps because it is what the consumer is receiving in the exchange. Intangibility - ANSWER-The extent to which you have something concrete Experience Marketing - ANSWER-Consumers ar buying the experience broadly - ANSWER-Define competition ___________ Product Mix - ANSWER-A company's product lines Breadth - ANSWER-Number of product lines. For example, Frigidaire sells refrigerators, washers, dryers, ranges, etc. Depth - ANSWER...

QUESTIONS AND ANSWERS

Market Segmentation - ANSWER-The process of dividing consumers into groups with similar consumer characteristics and product needs. Market Segmentation - ANSWER-Allows managers to break the market into small manageable groups, so that firms can tailor their offerings to satisfy different needs and wants. Three Marketing Strategies - ANSWER-Undifferentiated (Mass Marketing), Differentiated (Product-Variety), Concentrated (Target) Undifferentiated (Mass Marketing) - ANSWER-Firms sell a sing...

Product - ANSWER-_______ is the most essential decision in the 4Ps because it is what the consumer is receiving in the exchange. Intangibility - ANSWER-The extent to which you have something concrete Experience Marketing - ANSWER-Consumers ar buying the experience broadly - ANSWER-Define competition ___________ Product Mix - ANSWER-A company's product lines Breadth - ANSWER-Number of product lines. For example, Frigidaire sells refrigerators, washers, dryers, ranges, etc. Depth - ANSWER...

QUESTIONS AND ANSWERS

MBA 706 Exam 2 Questions And Answers SMART goals - ANSWER -Specific, Measurable, Attainable, Realistic, Time scaled Characteristics of successful objectives - ANSWER -1. Acceptability 2. Flexibility 3. Comprehensibility hierarchy of objectives - ANSWER -- Corporate - Functional -operations Long term goals are for - ANSWER -5 years from now Short term goals are set for - ANSWER -Up to 12 months from now What is the focus of cost leadership strategy? - ANSWER -To keep cost low How i...

MBA 706 - Exam 3 and answers Market SegmentationThe process of dividing consumers into groups with similar consumer characteristics and product needs. Market SegmentationAllows managers to break the market into small manageable groups, so that firms can tailor their offerings to satisfy different needs and wants. Three Marketing StrategiesUndifferentiated (Mass Marketing), Differentiated (Product-Variety), Concentrated (Target) Undifferentiated (Mass Marketing)Firms sel...

MBA 706 Exam 2 answers MissionA proclamation of the organization's primary objective that encapsulates its core values Influences on an organization's missionCorporate Governance Stakeholders Business Ethics Cultural Context broad mission statementCommon and not restraining Narrow mission statementIs restraining and focuses too much on one thing Characteristics of successful mission statementsCredibility Uniqueness Specific Capabilities Aspirational ...

MBA 706 - Exam 1 Study Guide Consequences of mature industries where slowing innovation, extensive product assortment, excess supply, and frugal consumers forces margins to the floor.Commoditization What are some challenges and opportunities in today's economy?1. Power shift to customers 2. Increase in product selection 3. Audience and media fragmentation 4. Changing value propositions 5. Shift in demand patterns 6. Privacy, security, and ethical concerns 7. Unclear ...