Mgmt 3850 chapter 5 - Study guides, Class notes & Summaries

MGMT 3850 CHAPTER 8 HOMEWORK QUESTIONS AND ANSWERS Essentials of Entrepreneurship & Small Business Mgmt., 7e (Scarborough) Chapter 8 Building a Powerful Marketing Plan 1) ________ is the process of creating and delivering desired goods and services to customers and involves all of the activities associated with winning and retaining loyal customers. A) Marketing B) Personal selling C) Promotion D) Customer service Answer: A Diff: 1 Page Ref: 271 AACSB: Communicati...

MGMT 3850 CHAPTER 10 HOMEWORK QUESTION AND ANSWER Essentials of Entrepreneurship & Small Business Mgmt., 7e (Scarborough) Chapter 10 Pricing Strategies 1) Setting prices for products and services requires entrepreneurs to balance a multitude of complex forces as entrepreneurs determine prices for their goods and services that will draw customers and: A) position prices lower than all competitors. B) produce a profit. C) effectively compete with online alternatives. D) have h...

MGMT 3850 CHAPTER 9 HOMEWORK QUESTION AND ANSWERS Essentials of Entrepreneurship & Small Business Mgmt., 7e (Scarborough) Chapter 9 E-Commerce and the Entrepreneur 1) One of the most valuable attributes of the Web is the ability to: A) provide companies with instantaneous customer feedback. B) enable the site to create an appearance that the organization is able to meet customer needs that, in fact, are not possible based on its actual resources. C) eliminate advertising expens...

MGMT 3850 CHAPTER 1 HOMEWORK QUESTIONS AND ANSWERS Essentials of Entrepreneurship & Small Business Mgmt., 7e (Scarborough) Chapter 1 The Foundations of Entrepreneurship 1) One of the most significant economic developments in recent business history relates to the: A) growth of blue-chip corporations. B) development of Pacific Rim countries. C) entrepreneurial spirit. D) additional employment opportunities offered by government institutions. Answer: C Diff: 1 Page Ref: ...

MGMT 3850 CHAPTER 10 HOMEWORK QUESTION AND ANSWER Essentials of Entrepreneurship & Small Business Mgmt., 7e (Scarborough) Chapter 10 Pricing Strategies 1) Setting prices for products and services requires entrepreneurs to balance a multitude of complex forces as entrepreneurs determine prices for their goods and services that will draw customers and: A) position prices lower than all competitors. B) produce a profit. C) effectively compete with online alternatives. D) have h...

MGMT 3850 CHAPTER 13 HOMEWORK QUESTIONS AND ANSWES Essentials of Entrepreneurship & Small Business Mgmt., 7e (Scarborough) Chapter 13 Sources of Financing: Debt and Equity 1) Entrepreneurs needing between $100,000 and $3 million in the current financial environment will likely find acquiring financing to be: A) challenging. B) confusing. C) attainable. D) easy. Answer: A Diff: 2 Page Ref: 469 AACSB: Reflective Thinking Learning Obj.: 1 2) Unlike entrepreneurs of the past, today...

MGMT 3850 CHAPTER 3 HOMEWORK QUESTION AND ANSWERS Essentials of Entrepreneurship & Small Business Mgmt., 7e (Scarborough) Chapter 3 Designing a Competitive Business Model and Building a Solid Strategic Plan 1) Which of the following is not one of the three components of intellectual capital? A) Human B) Structural C) Competitor D) Customer Answer: C Diff: 2 Page Ref: 87 AACSB: Analytic Skills Learning Obj.: 1 2) ________ involves developing a game plan to gu...

MGMT 3850 CHAPTER 9 HOMEWORK QUESTION AND ANSWERS Essentials of Entrepreneurship & Small Business Mgmt., 7e (Scarborough) Chapter 9 E-Commerce and the Entrepreneur 1) One of the most valuable attributes of the Web is the ability to: A) provide companies with instantaneous customer feedback. B) enable the site to create an appearance that the organization is able to meet customer needs that, in fact, are not possible based on its actual resources. C) eliminate advertising expenses and...

MGMT 3850 CHAPTER 14 HOMEWORK QUESTIONS AND ANSWERS Essentials of Entrepreneurship & Small Business Mgmt., 7e (Scarborough) Chapter 14 Choosing the Right Location and Layout 1) The first phase of determining where to locate a business is: A) choosing a state in which the business owner wants to live. B) determining which city has the demographics that best fit the business. C) conducting a specific site analysis. D) determining which regions of the country are experiencing growth. Answer...

MGMT 3850 CHAPTER 16 HOMEWORK QUESTIONS AND ANSWERS Essentials of Entrepreneurship & Small Business Mgmt., 7e (Scarborough) Chapter 16 Building a Team and Management Succession 1) ________ is the process of influencing and inspiring others to work to achieve a common goal and then giving them the power and the freedom to achieve it. A) Management B) Organizing C) Leadership D) Coordination Answer: C Diff: 1 Page Ref: 610 AACSB: Reflective Thinking Learning Obj....