Mktg 3340 exam - Study guides, Class notes & Summaries

MKTG 3340 Exam 1 (1,2,3,5,8) with Complete Solutions MKTG 3340 Exam 1 (1,2,3,5,8) with Complete Solutions MKTG 3340 Exam 1 (1,2,3,5,8) with Complete SolutionsMarketing - ANSWER-Delivery of customer satisfaction at a profit Goals of marketing - ANSWER-Attract new customers with value and keep current customers with satisfaction Requirements for Marketing - ANSWER-Two or more parties with unsatisfied needs Desire and ability to satisfy needs A way to communicate Something to exchang...

MKTG 3340 EXAM 1 CorrectElements necessary in order for marketing to occur - ANSWER -2+ parties w/ unsatisfied needs (in order to have a marketing exchange) -DESIRE & ABILITY to satisfy those needs ("whats your budget?" - A way for the parties to COMMUNICATE - Something to exchange (that both parties agree is valuable) societal marketing concept - ANSWER calls upon marketers to balance 3 considerations in setting their marketing policies: - consumer wants & satisfaction -company profit...

MKTG 3340 Exam 2 Pre-Test 2024. What is a marketing channel? A set of interdependent organizations that eases the transfer of ownership as products move from producer to business user or consumer Who are channel members/partners? Organizations or individuals that participate in the marketing channel. Brainpower Read More What are intermediaries? Channel members that help move the product from the manufacturer to the final consumer. What are wholesalers? Intermediaries t...

MKTG 3340 EXAM 2 Final Exam 2024. ch9 market segmentation, targeting, and positioning - correct answer ... Market Segmentation Links Market Needs to an Organization's Marketing Program - correct answer identify market needs link needs to actions execute marketing program identify market needs - correct answer product features, expense, quality, savings in time and convenience link needs to actions - correct answer process of segmenting and targeting markets execute marketing pr...

MKTG 3340 EXAM 1 With 100% Correct Answers 2024. what is marketing? - correct answer the management process involved in identifying, anticipating, and satisfying customer wants profitably what are the 2 goals of marketing? - correct answer 1. discover (assess) the needs and wants of prospective customers 2. satisfy these needs & wants through EXCHANGE (each are better off after exchange) what are the 4 requirements for marketing to occur? - correct answer 1. two or more parties with unsa...

Elements necessary in order for marketing to occur - ANSWER -2+ parties w/ unsatisfied needs (in order to have a marketing exchange) -DESIRE & ABILITY to satisfy those needs ("whats your budget?" - A way for the parties to COMMUNICATE - Something to exchange (that both parties agree is valuable) societal marketing concept - ANSWER calls upon marketers to balance 3 considerations in setting their marketing policies: - consumer wants & satisfaction -company profits -public interest (...

MkTG 3340 Exam 2 Question and answers 2024 verified to passsecond dimension - correct answer Companies can't just keep a leadership position based on one aspect of customer values, they need to appeal to TWO customer values. Ex: Walmart- low price, frictionless retail proposition - correct answer Customers want to buy something they value from someone they trust superior competitive advantage - correct answer in order to win customers, retailers must offer products and experiences that ar...

MKTG 3340 EXAM #2 WITH COMPLETE SOLUTIONS 100% MKTG 3340 EXAM #2 WITH COMPLETE SOLUTIONS 100%

what is marketing? correct answersthe management process involved in identifying, anticipating, and satisfying customer wants profitably what are the 2 goals of marketing? correct answers1. discover (assess) the needs and wants of prospective customers 2. satisfy these needs & wants through EXCHANGE (each are better off after exchange) what are the 4 requirements for marketing to occur? correct answers1. two or more parties with unsatisfied needs 2. desire and ability to satisfy those ne...

MKTG 3340 Exam 3 Questions and Answers 100% Correct MKTG 3340 Exam 3 Questions and Answers 100% Correct MKTG 3340 Exam 3 Questions and Answers 100% Correct How do intermediaries create value? - ANSWER-Transactional Function: buying/selling/risk taking Logistical Function: storing/assorting (mix of products)/sorting(lots of a single product)/bulk breaking(one large item broken down)/transporting Facilitating: financing/grading/marketing info and research We use intermediaries ...