Mktg 3340 exam stuvia - Study guides, Class notes & Summaries
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MKTG 3340 Exam 2 Questions and Answers 100% Correct.
- Exam (elaborations) • 2 pages • 2023
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How does idea generation play a role in the new product development process? - ANSWER-Crowd Sourcing, think of ideas, find a good idea, bring it to life Detailed understanding of Jennifer Pritchard and John Eckhardt's presentation content - ANSWER-Meet needs of airline passengers by creating an experience. AA: Understand the culture and religion SNAP: performance-based marketing: PI-personal identification. 1st person- email and phone #, 2nd person device ID and advertisement ID, 3rd- I...
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