Mktg 3701 - Study guides, Class notes & Summaries

QUESTIONS AND ANSWERS

consumer behavior The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. Business-to-consumer (B2C) Selling goods and services to end-user customers. Business-to-business (B2B) marketing to organizations that acquire goods and services in the production of other goods and services that are then sold or su...

market research correct answers the process of planning, collecting, and analyzing data relevant to a marketing decision Marketing research process correct answers 1. define problem 2. plan design/primary data 3. specify sampling procedure 4. collect data 5. analyze data 6. prepare/present report 7. Follow up problem definition correct answers occurs when a business clearly identifies a problem and what is needed to solve it. -Series of questions addressing issue and examples ...

What is the most basic concept in Marketing? correct answers Determining the difference between consumer needs and wants What are the 4 Ps of the Marketing Mix? correct answers Product, Price, Place, Promotion Daphne used to work in the city where she would take public transportation to work. However, she just took a new job in the suburbs and now not only has to find a place to live, but also has to buy a car to get to and from her job. For Daphne, these things represent? correct answers ...

If Ford purchased the same number of brakes from NUCAP on a regular basis, it would be participating in a straight rebuy? ANS: - True Which of the following activities is most likely to be an example of routine decision making? ANS: - the purchase of toilet paper For a product to be called a business product, it must be used to manufacture other products, become part of another product, or facilitate the normal operations of a firm? ANS: - True Consumable items that do...

All of the following are characteristics of a good objective EXCEPT? Select one: a. profitable Correct b. realistic c. measurable d. time specific e. consistent A Coca Cola vending machines are found all over the world. The newest machines have an interactive screen that runs advertisements and allows users to obtain free photos of themselves and ringtones after they have bought a drink. Critics of these new vending machines are concerned that entertaining technology is being used ...

QUESTIONS AND ANSWERS

MKTG 3701 FINAL EXAM

In global marketing research, what kind of information is best acquire from secondary data? -Restrictions on the importing of products such as quotas or tariffs -Promotional activities of competitors -Sales of a company's own products in a foreign country -Prices being charged for a product by a competitor -Information about products being sold by a competitor Restrictions on the importing of products such as qoutas or tarrifs The set of distinctive characteristics that lead an ind...

MKTG 3701 FINAL EXAM NEW 2024/2025 VERSION WITH 200 COMPLETE QUESTIONS WELL ANSWERD/GRADED A+