Mktg exam 4 - Study guides, Class notes & Summaries
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MKTG 3340 Chapter 4 Final Exam Study Test 2024.
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MKTG 3340 Chapter 4 Final Exam Study Test 2024. 
Mktg info used to gain customer insight is of little value unless.. - correct answer it is used to make better marketing decisions 
 
What is true about customer insights? - correct answer Information to gain customer insights comes from a wide variety of sources. 
 
Marketing Info System (MIT) - correct answer People and procedures that are used to manage information to generate and validate actionable customer and market insights 
 
MIT utilize ...
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MKTG 3340 EXAM 2 QUESTIONS AND ANSWERS 100% VERIFIED
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MKTG 3340 EXAM 2 QUESTIONS AND ANSWERS 100% VERIFIEDMKTG 3340 EXAM 2 QUESTIONS AND ANSWERS 100% VERIFIEDMKTG 3340 EXAM 2 QUESTIONS AND ANSWERS 100% VERIFIED 
 
how does idea generation play a role in the new product development process? - ANSWER-new product development process: strong new product planning, systematic and customer driven for finding and growing new products 
 
STEPS: 
1. idea generation 
2. idea screening 
3. concept development and testing 
4. marketing strategy development 
5. ...
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MKTG 3340 EXAM 1 With 100% Correct Answers 2024.
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MKTG 3340 EXAM 1 With 100% Correct Answers 2024. 
what is marketing? - correct answer the management process involved in identifying, anticipating, and satisfying customer wants profitably 
 
what are the 2 goals of marketing? - correct answer 1. discover (assess) the needs and wants of prospective customers 
2. satisfy these needs & wants through EXCHANGE (each are better off after exchange) 
 
what are the 4 requirements for marketing to occur? - correct answer 1. two or more parties with unsa...
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EXAM 2 MKTG 3340 MORMANN FINAL EXAM STUDY QUESTIONS 2024.
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EXAM 2 MKTG 3340 MORMANN FINAL EXAM STUDY QUESTIONS 2024. 
Segmentation - correct answer Aggregate consumers into groups that have similar needs and will react similarly to a marketing action 
 
Ways to Segment Consumer Markets (Segmentation Bases) - correct answer 1.Demographics 
2. Psychographics 
3.Behavioral 
4. Geographic 
 
Pareto Principle - correct answer 80% of sales comes from 20% of costumers 
 
Behavioral (segment of consumer market) - correct answer Benefits 
Usage 
80/20 Par...
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2023 AIPMM- CPM EXAM WITH COMPLETE SOLUTIONS
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2023 AIPMM- CPM EXAM WITH COMPLETE SOLUTIONS 
 
Product Management - ANSWER- processofconceiving, planning, developing, testing,launching, delivery and 
withdrawing products in the market. 
PMF - Product Management Framework - ANSWER- Product lifecycle (ProductDevelopment + 
Commercialization) stages plus their phases and gates. 
PMF Benefits (5) - ANSWER- 1. definecommon language 
2. provides standardsfor launching a productsin each phase 
3. allows product teams to develop and communicate mutu...
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MKTG 3340 - Exam #1 Complete Test 2024.
- Exam (elaborations) • 16 pages • 2024
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MKTG 3340 - Exam #1 Complete Test 2024. 
What are the goals of marketing? - correct answer 1. Discover the needs and wants of prospective buyers 
2. Satisfying these needs and wants through exchanges 
 
What is needed for marketing to occur? - correct answer 1. 2 or more parties with unsatisfied needs 
2. A desire and ability on their part to have their needs satisfied 
3. A way for the parties to communicate 
4. Something to exchange 
 
The Four P's of Marketing (The Marketing Mix) - correct a...
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EXAM 2 MKTG 3340 MORMANN FINAL EXAM 2024.
- Exam (elaborations) • 11 pages • 2024
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EXAM 2 MKTG 3340 MORMANN FINAL EXAM 2024. 
Segmentation - correct answer Aggregate consumers into groups that have similar needs and will react similarly to a marketing action 
 
Ways to Segment Consumer Markets (Segmentation Bases) - correct answer 1.Demographics 
2. Psychographics 
3.Behavioral 
4. Geographic 
 
Pareto Principle - correct answer 80% of sales comes from 20% of costumers 
 
Behavioral (segment of consumer market) - correct answer Benefits 
Usage 
80/20 Pareto Principle 
...
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MKTG 3340 EXAM 1 Correct Questions and Answers!
- Exam (elaborations) • 17 pages • 2024
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MKTG 3340 EXAM 1 CorrectElements necessary in order for marketing to occur - ANSWER -2+ parties w/ unsatisfied needs (in order to have a marketing exchange) 
-DESIRE & ABILITY to satisfy those needs ("whats your budget?" 
- A way for the parties to COMMUNICATE 
- Something to exchange (that both parties agree is valuable) 
 
societal marketing concept - ANSWER calls upon marketers to balance 3 considerations in setting their marketing policies: 
- consumer wants & satisfaction 
-company profit...
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CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!!
- Exam (elaborations) • 10 pages • 2023
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CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!! 
 
Promotional Mix 
1) advertising 
2) public relations 
3) sales promotions 
4) personal selling 
5) social media 
promotion 
Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response 
promotional strategy 
a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convin...
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MKTG 3340 Besio Summer '18 Exam 2 Question and answers rated A+ 2024
- Exam (elaborations) • 10 pages • 2024
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MKTG 3340 Besio Summer '18 Exam 2 Question and answers rated A+ 2024 New Product - correct answer new to the world, new to the company, flankers (line extensions and brand extensions), require repositioning, model changes 
 
Why new products fail - correct answer poor planning and strategy, poor concept, poor execution, poor use of research, poor technology, poor timing, bad support from channel 
 
Why new products succeed - correct answer top-management commitment, start with the consumer—...
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