Off price retailing - Study guides, Class notes & Summaries

NRF customer service Exam Questions with All Correct Answers (1).docx Brick- and-mortar - Answer-The presence of a physical storefront and face-to-face customer experience. Closeout stores - Answer-Off-price stores that offer an assortment of brand-name merchandise at a significant discount off the the manufacturer's price Commercial cue - Answer-Advertising message that impacts purchase decisions convenience stores - Answer-These stores aim at providing their customers a convenient...

MAR 3023 Final Exam | Q & A (Complete Solutions) Historically, the "channel captain" has been the manufacturer. In recent years, the power has been shifting to Retailers Which of the following is TRUE regarding channels of distribution? Transaction efficiency is an advantage gained through the use of intermediaries. When a channel member bypasses another member and sells or buys product directly, this is termed Disintermediation Cross-docking and inventory management are examples of what con...

Comparison Shopping correct answers The customer who spends time searching for the best price or deal on the item she is looking to purchase Innovative Buyer correct answers The buyer who wants to be first to purchase and own the latest merchandise Impulse Buyer correct answers The person who makes quick purchase decisions Physical Cue correct answers A physical need such as hunger or thirst that drives behavior Retailing correct answers No matter what format it takes, retailing is t...

NRF Test Questions with Correct A Off price retailers - Answer-Offer brand name merchandise at a discount (typically excess inventory, closeouts, and irregular items) Close out stores - Answer-Offer brand name merchandise at significantly lower price than manufacturer outlet stores - Answer-Off price store; owned by the manufacturer Pure play - Answer-Retailers started online and continue to do business that way Wholesale club - Answer-Sell products directly to customers (typicall...

Test Bank for Marketing 2016, 18th Edition, William M. Pride, O. C. Ferrell Test Bank for Marketing 2016, 18th Edition, William M. Pride, O. C. Ferrell   1. Suppose you are a marketing manager at Procter & Gamble for a new, all-purpose cleaning product. List four marketing mix variables and describe the decisions and activities associated with each. ANSWER: Marketers consider activities such as product, pricing, distribution, and promotions as the marketing mix because they decide wha...

Customer Service NRF Chapter 1 Already Passed Brick-and-mortar The presence of a physical storefront and face-to-face customer experiences. Closeout stores Off-price stores that offer an assortment of brand-name merchandise at a significant discount off the manufacturers' price. Ex: Marshalls, Ross Commercial cue Advertising message that impacts purchase decisions Comparison shopper The customer who spends time searching for the best price or deal on the item she is looking to purchase. Co...

Possession Utility -Answer A factor of Utility (the benefits or costumer value received by users of the product) is the value of making an item easy to purchase through the provision of credit cards or financial arrangements. Possession Utility -- geting a product or service to consumer so they can own or use it -- accelerated in marketspace. e.g. Airline, car rental, and lodging electronic reservation systems. (Orbitz) Form Utility -Answer A factor of Utility (the benefits or costumer...

ISC 245 Final Exam Questions and Complete Rationales Enterprise software - ANS: Set of integrated modules for applications such as sales and distribution, financial accounting, investment management, materials management, production planning, plant maintenance, and human resources that allow data to be used by multiple functions and business processes. cross-selling - ANS: Marketing complementary products to customers. supply chain - ANS: Network of organizations and business processe...

Customer Service NRF-Chapter 1 Rated A+ Brick-and-mortar The presence of a physical storefront and face-to-face customer experiences. Closeout stores Off-price stores that offer an assortment of brand-name merchandise at a significant discount off the manufacturers' price. Ex: Marshalls, Ross Commercial cue Advertising message that impacts purchase decisions Comparison shopper The customer who spends time searching for the best price or deal on the item she is looking to purchase. Convenien...

Integrated Marketing Communication exam 1 questions and answers well illustrated. Marketing Defined - correct activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Four P's of the marketing mix - correct answers.Product, Price, Place, and Promotion Product - correct cular good or service a company sells Price - correct egically selling t...