Online or e tailing - Study guides, Class notes & Summaries

mass market - correct answer a market that targets a large segment - products are standardised niche market - correct answer a market that targets a small segment - customers have specific needs that aren't catered by the mass market brand name - correct answer a name, sign, symbol or other feature that allows consumers to identify the goods of a business and differentiate it from rivals e-commerce - correct answer conducting business transactions online online retailing/ e-tail...

SCM 300 EXAM 2 ASU DAVILA 2024!!

mass market - Answer a market that targets a large segment - products are standardised niche market - Answer a market that targets a small segment - customers have specific needs that aren't catered by the mass market brand name - Answer a name, sign, symbol or other feature that allows consumers to identify the goods of a business and differentiate it from rivals e-commerce - Answer conducting business transactions online online retailing/ e-tailing - Answer buying goods ...

SCM 300 Exam 2 ASU Davila Brick-and-Mortar Business - Answer- a business that operates in a physical store without an internet presence Online or E-tailing - Answer- All products and services are sold to customers through an online website. Example: A Brick and Clicks - Answer- Companies that use both a physical store and the Web to sell their products and services. Clicks and Calls - Answer- In addition to taking orders via the company website, some companies will also offer sales v...

Chapter 03 Multichannel Retailing True / False Questions 1. The direct-response TV (DRTV) channel is a retail channel in which customers watch a TV advertisement that demonstrates merchandise and then place orders for that merchandise. True False 2. Direct selling is a retail channel where salespeople interact with customers face-to-face. True False 3. Automated retailing is a retail channel in which merchandise or services are stored in a machine and dispensed...

C712 WGU Marketing Fundamentals (1) Exam Review, 100% coverage and mastery, rated A+. latest Version. Marketing - -the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large Marketing Mix - -the set of tactical marketing tools - product, price, place, and promotion - that the firm blends to produce the response it wants in the target market Utility - --Ability...

Marketing Fundamentals C712 WGU. Exam Questions with accurate answers, 100% Accurate, graded A+ Define Marketing - -the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large Marketing Mix - The 4 P's - -Product Price Place Promotion 8 marketing functions - exchange (2) - -Buying selling 8 marketing functions - physical distribution (2) - -Transporting...

C712 Marketing Fundamentals WGU, Top exam questions with accurate answers, 100% Accurate, rated A+ 1.01 The four types of Utility - -form, time, place, and ownership 1.02 Form Utility - -Conversion of raw materials and components into finished goods and services 1.03 Time Utility - -Availability of goods and services when consumers want them 1.04 Place Utility - -Availability of goods and services at convenient locations 1.05 Ownership (possession) Utility - -Ability to transfer...

Marketing Fundamentals ( WGU C712), Top exam questions with accurate answers, rated A Eight Universal Marketing Functions A.Exchange 1. Buying 2. Selling B. Physical Distribution 3. Transporting 4. Storing C.Facilitating 5. Standardizing and Grading 6. Financing 7. Risk Taking 8. Securing Marketing Information Utility Ability or capacity of a good or service to be useful and give satisfaction to someone. Marketing Mix Product, Price, Place, Promotion Marketing The ac...

What are the 7 main types of e-commerce? - ANSWER - B2C - B2B - C2C - C2B - G2C - G2B - G2G What does business 2 consumer e-commerce? - ANSWER describes B2C electronic commerce strategies What is the definition of e-finance? - ANSWER the use of information systems to provide financial services and markets What does e-finance consist of? define the 2. - ANSWER - e-banking: paying bills online using electronic bill pay - online brokerage: people can turn to multiple sites to get the ...