Promotional mix - Study guides, Class notes & Summaries

Explain the concept of market and market identification. A market is a group of consumers who have a common interest, need or want of a given good or service. This group of consumers also must be able to purchase the product. Identifying a market is an important activity in marketing as products will not appeal to everyone. Marketers identify markets' common interests by classifying consumer's demographic, geographic and psychographic information. Examples of this information include age, inc...

MKT 415 Final Verified Solutions Promotion Mix ️Carefully blended mix of promotion tools (Ads, Personal Selling, PR, Direct and Digital Marketing, Sales Promotion) Integrated Marketing Communication(IMC) ️Consistent clear and compelling company and brand messages. Advertising ️Produced for the Mass, fees paid for space or time. Strength: efficient means for reaching large number of people. Weakness: High costs, difficult to get feedback Public Relations (PR) ️Produced for t...

Saylor - Principles of Marketing Exam Questios with 100% Correct Answers When designing a marketing plan, companies should start with which of the following? a. Research b. Customers c. Profit goals d. Product - answerCustomers Advertising, public relations, personal selling, and direct marketing are examples of which aspect of the marketing mix? a. Place b. Price c. Product d. Promotion - answerPromotion Which of the following is bringing offerings to the consumer in a way ...

MKTG 330 CSULB Moisio Exam 1 Question and answers 100% correct 2024 MKTG 330 CSULB Moisio Exam 1 Objectives of MARCOM Programs - correct answer Informing, Persuading, Inducing Action Informing - correct answer Telling customers about their products, services, and terms of sale Persuading - correct answer convincing customers to choose certain products and brands, shop in particular stores, go to certain websites, attend certain events, and other specific behaviors Inducing Action -...

MARKETING 351 FINAL CSUF LATEST UPDATE GRADED A+ product life cycle promotional mix the combination of promotional tools—including advertising, public relations, personal selling, sales promotion, and social media—used to reach the target market and fulfill the organization's overall goals promotion Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response AIDA concept and it's appl...

Added Value Added value is the value of the finished output over and above the cost of achieving it i.e. the cost of inputs and transformations. Value can be added by manufacturing, branding, technology and a unique selling point. Calculated as: Selling price - cost of inputs - cost of transformation Advertising A promotional method that involves the use of media to communicate with existing and potential consumers. Media used may be wide ranging from magazines and television to billboa...

1..What are the steps in effective marketing Communication?? ANS: 1-identifying the target audience 2. define the objectives 3.Design Communication 4.Set Communication channels 5.Design Media mix 6.Develop budget 7.Evaluate Result 8.Mainatain Integrated marketing Communication 2.What is IMC .Illustrate the process chain ANS: It is the judicial mix of promotional elements.It is a process of Planning ,Execution and monitoring of brand message that create customer rel...

Promotional Mix - correct answer -1) advertising 2) public relations 3) sales promotions 4) personal selling 5) social media promotion - correct answer -Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response promotional strategy - correct answer -a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convince buyers that the products offer compe...

IRC Exam|Latest Update Complete With Questions with A+ Graded Answers For Legal Purposes, what should a business do that collects marketing information from its online customers post its privacy policies on its website After several failed attempts to get product information from Payton manufacturing, Mr. Jones Places a $150,000 order with Morgan industries. why did Payton lose the large order Its employees did not have access to current technology What is an important purpose of pr...

marketing correct answers Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.1 consumer correct answers The ultimate user of a good or service. marketing mix correct answers A combination of the product itself, the price of the product, the promotional activities that introduce it, and the places where it is made available that together create ...