Promotional mix elements - Study guides, Class notes & Summaries
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Chapter 15 Marketing Communications (a.k.a Integrated Marketing Communications) Liberty University -Questions with complete solution
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Chapter 15 Marketing Communications (a.k.a Integrated Marketing Communications) Liberty University -Questions with complete solution Chapter 15 Marketing Communications (a.k.a Integrated Marketing Communications) 
 
 
Integrated Marketing Communications - correct answer the careful coordination of all promotional messages to assure the consistency of messages at every contact point where a company needs the consumer 
 
Promotion - correct answer any communication by marketers than informs, persu...
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Business Acumen C201 WGU Accurate 100%(RATED A+)
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Human Interaction & Structure - ANSWER Which two key elements does an effective organization include? 
 
It establishes a direct flow of authority - ANSWER Why does a line organization structure function most effectively in a crisis situation? 
 
Departmentalization - ANSWER A company might divide itself into smaller groups that best match the types of customers it serves. What is this an example of? 
 
Achievement of company goals - ANSWER Which primary driver does management use for an organiz...
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APR Liberty University -Chapter 15 Marketing Communications (a.k.a Integrated Marketing Communications)
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Chapter 15 Marketing Communications (a.k.a Integrated Marketing Communications)Integrated Marketing Communications - correct answer the careful coordination of all promotional messages to assure the consistency of messages at every contact point where a company needs the consumer 
 
Promotion - correct answer any communication by marketers than informs, persuades, or reminds a potentials buyer of a product to influence an opinion or elicit a response 
 
Promotion Strategy - correct answer a plan...
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WGU C201 Business Acumen Actual exam Study Guide (2023-2024) - Questions and Answers
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Which part of the organizing process aids in effective and efficient progress toward planned goals and often results in changes within the organization? 
(Ans - 	Evaluating results 
 
What is the result of a company increasing the delegation of authority and the span of control? 
(Ans 	- Increased number of direct reports per manager 
 
Which two key elements does an effective organization include? 
(Ans - 	Human interaction, structure 
 
Why does a line organizational structure function m...
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CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!!
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CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!! 
 
Promotional Mix 
1) advertising 
2) public relations 
3) sales promotions 
4) personal selling 
5) social media 
promotion 
Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response 
promotional strategy 
a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convin...
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Marketing 351 Exam 3 2023 with 100% correct answers
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concentrates on getting all of the promotional mix elements to work together - correct answer -Marketing Communications 
 
Advertising, Public Relations, Sales Promotions, Personal Selling & Social Media - correct answer -Promotional Mix 
 
paid; mass communication; impersonal; increases sales in the long run; one way - correct answer -Advertising 
 
unpaid; effective but limited control; proactive communication; highly credible (ex: consumer reports) - correct answer -Public Relations 
 
has a ...
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CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!!
- Exam (elaborations) • 10 pages • 2024
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- $12.99
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CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!! 
 
Promotional Mix 
1) advertising 
2) public relations 
3) sales promotions 
4) personal selling 
5) social media 
promotion 
Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response 
promotional strategy 
a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convin...
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MKTG 330 CSULB MoisioExam study guide 2024 latest update already graded A+
- Exam (elaborations) • 12 pages • 2024
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Objectives of MARCOM Programs 
Informing, Persuading, Inducing Action 
 
 
 
Informing 
Telling customers about their products, services, and terms of sale 
 
 
 
Persuading 
convincing customers to choose certain products and brands, shop in particular stores, go to certain websites, attend certain events, and other specific behaviors 
 
 
 
Inducing Action 
getting customers to make a purchase or action that is far more immediate than delayed in nature 
 
 
 
Marketing Communications 
represen...
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WGU C201 Chapter 13 Questions with complete solution 2024
- Exam (elaborations) • 5 pages • 2024
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WGU C201 Chapter 13 Questions with complete solution 2024 Promotion - correct answer The function of informing, persuading, and influencing a purchase decision. 
 
Integrated Marketing 
Communications (IMC) - correct answer The coordination of all promotional activities—media advertising, direct mail, personal selling, sales promotion, and public relations—to produce a unified, customer-focused promotional strategy. 
 
Promotional mix - correct answer Combination of personal and nonpe...
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Business Acumen C201 WGU Accurate 100%
- Exam (elaborations) • 31 pages • 2024
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- $12.99
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Human Interaction & Structure - ANSWER Which two key elements does an effective organization include? 
 
It establishes a direct flow of authority - ANSWER Why does a line organization structure function most effectively in a crisis situation? 
 
Departmentalization - ANSWER A company might divide itself into smaller groups that best match the types of customers it serves. What is this an example of? 
 
Achievement of company goals - ANSWER Which primary driver does management use for an organiz...
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