Specialty retailers - Study guides, Class notes & Summaries

MKTG 3340 Final Exam Possession Utility - correct answer e.g.) allowing several payment and credit options Depth of Product Line - correct answer the store carries a large assortment of each item e.g.) a shoe store that offers running shoes, dress shoes, and children's shoes Limited Service - correct answer the store provides some services, such as credit and merchandise return, but not others such as clothing alteration e.g.) General merchandise stores such as Walmart make the cus...

CSUF MKTG 351 Final Exam Importance of services to the economy - 55% of all US GDP - 10 out of 11 service sectors increased their revenue last year - Largest gains from Internet and Broadcasting: Google Facebook, Pandora, Spotify, SiriusM --- Interpublic Group - One of the largest How services differs from groups - Intangible - Inseparable - Heterogeneous - Perishable Intangible --- Services cannot be touched, seen, tasted, heard, or felt in the same way as goods. Tangible cues are...

cocooning refers to correct answers spending more time at home americans are spending more time at home which is causing correct answers them to spend more money on home fashion rather than fashion apparel what are the largest manufactures of goods produced from their fabrics correct answers major American textile mills what is natural cotton and linen used for correct answers softness in bed lines what is synthetic fibers used for correct answers more durability window treatments...

Chapter 9 Chapter 9 ________ is defined as a contractual arrangement whereby one company makes a legally protected asset available to another company in exchange for some form of compensation. A. Foreign direct investment (FDI) B. Contract manufacturing C. Equity stake D. Joint venture E. Licensing E. Licensing One of the key advantages to licensing as a market-entry strategy is ____________________. A. the speed of diffusion of the new product or techno...

NRF Certification Test Exam with 100% Correct Answers brick-and-mortar - Answer ️️ -the presence of a physical storefront and face-to- face customer experiences closeout stores - Answer ️️ -off-price stores that offer an assortment of brand- name merchandise at a significant discount off the manufacturer's price commercial cue - Answer ️️ -advertising message that impacts purchase decisions comparison shopper - Answer ️️ -the customer who spends time searching for the b...

What are the types and locations of traditional flower retailers? Types: professional full-service floral shops specialty flower businesses limited-service flower stores flower merchandisers Locations and Websites: free-standing flower shop strip-center flower shop shopping mall business complex downtown location floral department The majority of floral shops are considered what type of floral shop? full-service flower shops: the florist provides everything a customer needs...

MKTG 3340 - Final Exam Questions with 100% Correct Answers | Verified | Latest Update Possession Utility The value of making an item easy to purchase through the provision of credit cards or financial arrangements Make the purchases easier The benefit customers get from a company's product once they have purchased Possession Utility CarMax provides financing or leasing and taking used cars as trade ins to encourage customers to purchase from them Stores allow several payment ...

BUS-M300 Final Exam Questions And Correct Answers When is Price Promotion effective? When the customer is sensitive to price. Inelastic % change in demand is LESS THAN % change in price. Elastic % change in demand is GREATER THAN % change in price. -Price increases, revenue decreases -Price decreases, revenue increases Promotional Pricing Price below list or cost for short run sales (discounts and rebates). Everyday Low Pricing Strategy For price sensitive. Customary Pricing Tra...

possession utility - getting a product or service to consumers so they can own or use it depth of product line - -stores that carry a considerable assortment of a related line of items are limited-line stores -ex: Sports Authority carries a considerable amount of sports equipment from weight-lifting accessories to running shoes limited service - -provide some services such as credit and merchandise return, but not others, such as clothing alterations -ex: general merchandise st...

PRE-ASSESSMENT: MARKETING FUNDAMENTALS PDKO WGU REVISED 2023//2024 Which actions represent the facilitating functions of marketing? Buying and selling Transporting and storing Consuming and disposing Standardizing and grading - ANSWER Standardizing and grading A sporting goods company is developing a marketing plan. Which two statements represent the strategic level for this plan? The company leadership wants to inspire people to get outdoors more often. The company leadership s...