The marketer - Study guides, Class notes & Summaries
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CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!!
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CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!! 
 
Promotional Mix 
1) advertising 
2) public relations 
3) sales promotions 
4) personal selling 
5) social media 
promotion 
Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response 
promotional strategy 
a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convin...
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Marketo Certified Expert Certification Questions and Answers Already Passed
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Marketo Certified Expert Certification Questions and Answers Already Passed 
Which two columns on the Program Performance Report are calculated using acquisition program? 
A. New Names 
B. Total Members 
C. Revenue per New Name 
D. Cost per Member (USD) 
E. Cost per New Name (USD) F. Revenue per Member (USD) A, E 
A marketer ran a program and did not assign a program status with success. The marketer now wants to run a program performance report to find the cost per success for the program. 
Wha...
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MNB3701 Stuvia.com - The study-notes marketplace Page 2 of 18 DECLARATION Note that the portfolio or any part thereof will not be marked if this declaration has not been completed. Declaration of own work I hereby declare that the material which I now sub
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MNB3701 
S - The study-notes marketplace 
Page 2 of 18 
DECLARATION 
Note that the portfolio or any part thereof will not be marked if this declaration has 
not been completed. 
Declaration of own work 
I hereby declare that the material which I now submit for this assessment is entirely 
my own work and has not been taken from the work of others. Work that was 
constructed from other sources has been duly referenced. 
Full name and surname: 
Student number: 
Signature: 
(electronic/digital hand...
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GOOGLE ADS SEARCH CERTIFICATION LATEST 2024 FORM A REAL EXAM QUESTIONS AND CORRECT ANSWERS (ALL ARE CORRECT) A GRADE
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GOOGLE ADS SEARCH CERTIFICATION LATEST 2024 FORM A REAL EXAM QUESTIONS AND CORRECT ANSWERS (ALL ARE CORRECT) A GRADE 
More qualified leads - Answer-users know what to expect when they arrive on your website, they're more likely to fulfill the action fostered by the ad 
 
It's 6am, and you're sitting in an airport in Singapore, looking through email on your laptop. You realize you forgot to book a hotel for your trip to New York to see the Statue of Liberty. (What is the Intent) - Answer-I ne...
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Marketo Certified Expert Certification Test and Questions and Answers Graded A+
- Exam (elaborations) • 41 pages • 2024
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Marketo Certified Expert Certification Test and 
Questions and Answers Graded A+ 
Which two columns on the Program Performance Report are calculated using acquisition 
program? 
A. New Names 
B. Total Members 
C. Revenue per New Name 
D. Cost per Member (USD) 
E. Cost per New Name (USD) 
F. Revenue per Member (USD) - A, E 
A marketer ran a program and did not assign a program status with success. The marketer now 
wants to run a program performance report to find the cost per success for the pro...
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Exam 2 MBA 650 || A+ Graded Already.
- Exam (elaborations) • 40 pages • 2024
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_________ can work to the advantage of marketers with strong brands when consumers make neutral or ambiguous brand information more positive. correct answers E) Selective distortion 
 
The milder information search state where a person simply becomes more receptive to information about a product is called __________. correct answers D) heightened attention 
 
The anchoring and adjustment heuristic comes to play when consumers base their predictions on the quickness and ease with which a particul...
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D077 At the end of a cosmetic tutorial video, the website marketer posts a special offer c
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D077 At the end of a cosmetic tutorial video, the website marketer posts a special offer c D077 At the end of a cosmetic tutorial video, the website marketer posts a special offer code for 20% off first purchases.Which element of the marketing mix does the special offer code represent?The special offer code for 20% off first purchases represents the Price element of the marketing mix.ExplanationThe marketing mix, also known as the 4Ps of marketing, includes:ï‚·Product - What the company ...
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Marketo Certified Expert Certification Test and Questions and Answers Graded A+
- Exam (elaborations) • 41 pages • 2024
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Which two columns on the Program Performance Report are calculated using acquisition 
program? 
A. New Names 
B. Total Members 
C. Revenue per New Name 
D. Cost per Member (USD) 
E. Cost per New Name (USD) 
F. Revenue per Member (USD) - A, E 
A marketer ran a program and did not assign a program status with success. The marketer now 
wants to run a program performance report to find the cost per success for the program. 
What will occur? 
A. The report will return an error for cost per success. ...
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Marketo Certified Expert Certification (SF) (2023/2024) Graded A+
- Exam (elaborations) • 109 pages • 2023
- Available in package deal
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Marketo Certified Expert Certification (SF) (2023/2024) Graded A+ 
Which two columns on the Program Performance Report are calculated using acquisition program? 
A. New Names 
B. Total Members 
C. Revenue per New Name 
D. Cost per Member (USD) 
E. Cost per New Name (USD) F. Revenue per Member (USD) A, E 
A marketer ran a program and did not assign a program status with success. The marketer now wants to run a program performance report to find the cost per success for the program. 
What will occ...
-
Marketo Certified expert questions and answers graded A+
- Exam (elaborations) • 23 pages • 2023
- Available in package deal
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- $9.99
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Marketo Certified expert questions and answers graded A+ 
If you want to employ both an overall score and a behavior score in a smart campaign, what action should you take Create separate flow actions 
Which of the following is not true about changing the value of a tag Tag values can only be changed when not in use 
A smart campaign consists of which of the following elements Smart List, Flow, Schedule 
Tracking known user activity across multiple domains is possible if the user fills out a for...
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