5 buying motives - Study guides, Class notes & Summaries

What are the Elements of our Corporate Character? Correct Ans - Professional Thorough High Principles & Moral Values High Standards of Performance Spartan Approach Enthusiastic Competitive Urgency Positive Discontent What is Cintas' Union Philosophy Correct Ans - Open Communication mutual respect between partners and managers The right to say "Yes" and the FREEDOM to say "No" What is the Principle Objective? Correct Ans - We will ex...

OCT/NOV 2020 FIN2602 Personal Financial Management 70 Marks Duration 2 Hours First examiner: Nico Swart Second examiner: Me L Ngcobo This paper consists of 21 pages including one rough work sheet plus instructions for the completion of a mark reading sheet. Instructions: Use of a non-programmable pocket calculator is permissible. This examination question paper remains the property of Unisa. We remind you about your Honesty Declaration. Remember to submit your examinatio...

LEARNING OBJECTIVES 1) Differentiate between utilitarian and hedonic consumption motives 2) Describe the different types of sports consumption motives 3) Discuss the characteristics and implications of low and high involvement sports fan segments 4) Describe the factors and strategies that influence fan relationships with sports brands 5) Contrast the characteristics and benefits of indirect and direct sports consumption 6) Describe the variables that affect an individual’s decision to at...

MBA 706 Exam 2 Study Guide Questions and Answers. 1. What is the difference between a want and a need from the consumer buying process’ perspective? o Need  Occurs when the consumer’s existing level of satisfaction and desired level of satisfaction are not the same  Based on internal (e.g., hunger, thirst, and fatigue) or external (e.g., advertising, window shopping, interacting with salespeople) stimuli  Consumers can "recognize needs" in a variety of settings and situati...

MBA 706 Exam 2 Study Guide Questions and Answers. 1. What is the difference between a want and a need from the consumer buying process’ perspective? o Need  Occurs when the consumer’s existing level of satisfaction and desired level of satisfaction are not the same  Based on internal (e.g., hunger, thirst, and fatigue) or external (e.g., advertising, window shopping, interacting with salespeople) stimuli  Consumers can "recognize needs" in a variety of settings and situati...

MBA 706 Exam 2 Study Guide Questions and Answers. 1. What is the difference between a want and a need from the consumer buying process’ perspective? o Need  Occurs when the consumer’s existing level of satisfaction and desired level of satisfaction are not the same  Based on internal (e.g., hunger, thirst, and fatigue) or external (e.g., advertising, window shopping, interacting with salespeople) stimuli  Consumers can "recognize needs" in a variety of settings and situati...

Chapter 5 Consumer Markets and Buyer Behavior 1) Individuals and households that buy or acquire goods and services for personal consumption make up the . A) consumer market B) market offering C) market mix D) subculture E) social class Answer: A Skill: Concept Objective: LO 5.1: Define the consumer market and construct a simple model of consumer buyer behavior. Difficulty: Easy 2) Marketing stimuli include which of the following? A) economic stimuli B) price stimuli C) technologi...

marketing - Answer-group of activities designed to expedite transactions by creating, distributing, pricing, and promoting goods, services, and ideas functions of marketing - Answer-buying, selling, transporting, storing, grading, financing, market research, risk taking exchange - Answer-the act of giving up one thing (money, credit, labor, goods) in return for something else (goods, services, or ideas) value - Answer-customer's subjective assessment of benefits relative to costs in deter...

Chapter 3—Organizational Buying Behavior MULTIPLE CHOICE 1. The organizational buying process, which ultimately may lead to the purchase of a new computer, could be set into action by: a. the existing computer breaking down. b. a new cost accounting system. c. an IBM sales presentation. d. (a) and (b) only. e. any of the above. ANS: E PTS: 1 NAT: AACSBReflectiveThinking|CB&EModelCustomer|R&DManagingdecision-making processes 2. Concerning the eight-stage model of the organizational buy...

marketing - process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives minor marketing activities - hearing, seeing, talking important marketing activities - storing products, distribution centers, accepting credit, and arranging means of online payment 7 fnts of marketing - marketing, financing, pricing, promotion, product/service management, distribution, a...