Adv 318j dudo Study guides, Class notes & Summaries

ADV 318J DUDO EXAM 1 | 100% Correct Answers | Verified | Latest 2024 Version

What is the key challenge for advertising? - To effectively communicate the brand. True or false: Advertising can be a persuasive message about an idea; advertising isn't only about products? - True. Advertising can be for a product, service, person, etc. What do clients demand for advertising to be considered effective? - Clients demand that advertisements produce demonstrable results. Coolness alone is not a result. True or false: Advertisements have a single meaning? - False. Advertisem...

ADV 318J DUDO EXAM 1 | 100% Correct Answers | Verified | Latest 2024 Version

Advertising at the Edge of the Apocalypse: How does Jhally describe the nature of advertising in a consumerist society? - takes up more space, there is no escape, it is everywhere Advertising at the Edge of the Apocalypse: What does he mean when he says "advertising has colonized our culture"? - literally ads are everywhere and in everything Advertising at the Edge of the Apocalypse: According to Jhally, what was Eisenhower's warning for the American people? - "we must avoid the im...

T/F Consumer behavior is often straightforward and consistent - False What is consumer behavior? - all things related to how humans operate as consumers Consumer behavior is... - complex and varied due to many influences Successful IBP comes from understanding your... - potential consumers What are the perspectives of consumer behavior? - psychological sociocultural Psychological Perspective - approaches consumers as systematic decision makers who process information

What is the key challenge for advertising? - To effectively communicate the brand. True or false: Advertising can be a persuasive message about an idea; advertising isn't only about products? - True. Advertising can be for a product, service, person, etc. What do clients demand for advertising to be considered effective? - Clients demand that advertisements produce demonstrable results. Coolness alone is not a result. True or false: Advertisements have a single meaning? - False. Advertis...

What is the key challenge for advertising? - To effectively communicate the brand. True or false: Advertising can be a persuasive message about an idea; advertising isn't only about products? - True. Advertising can be for a product, service, person, etc. What do clients demand for advertising to be considered effective? - Clients demand that advertisements produce demonstrable results. Coolness alone is not a result. True or false: Advertisements have a single meaning? - False. Advertisem...

What is the key challenge for advertising? - To effectively communicate the brand. True or false: Advertising can be a persuasive message about an idea; advertising isn't only about products? - True. Advertising can be for a product, service, person, etc. What do clients demand for advertising to be considered effective? - Clients demand that advertisements produce demonstrable results. Coolness alone is not a result. True or false: Advertisements have a single meaning? - False. Advertisem...

ADV 318J DUDO EXAM 1 | 100% Correct Answers | Verified | Latest 2024 Version What is the key challenge for advertising? - To effectively communicate the brand. True or false: Advertising can be a persuasive message about an idea; advertising isn't only about products? - True. Advertising can be for a product, service, person, etc. What do clients demand for advertising to be considered effective? - Clients demand that advertisements produce demonstrable results. Coolness alone is not a re...