Advertising is pervasive - Study guides, Class notes & Summaries

Chapter 01 – An Introduction to Business Ethics Multiple Choice 1. Principles are a. laws and regulations that guide behavior in the world of business. b. mores, values, and customs that guide behavior in general. c. specific and pervasive boundaries for behavior that are universal and absolute. d. the obligations businesses have to maximize their positive impact and minimize their negative impact. e. the mores, values, and customs that parents teach their children. ANSWER: c 2. Corpor...

International Business: The New Realities, 4e (Cavusgil) Chapter 3 The Cultural Environment of International Business 1) ________ refers to the values, beliefs, customs, arts, and other products of human thought and work that characterize the people of a given society. A) Ethnicity B) Heritage C) Culture D) Race Answer: C Diff: 1: Easy Skill: Concept Objective: 3-1: Understand culture and cross-cultural risk AACSB: Analytical Thinking; Diverse and Multicultural Work 2) Jor...

UTK CCI 150 Liberty University -CCI 150 questions with complete solutions Know, generally speaking, who/what owns most major media. - correct answer Mostly businesses. Mostly corporate chains (big or small) Be able to identify the major ways media make money, both from the book and from lecture. - correct answer 1. Advertising 2. Subscription 3. Audience Donations 4. Private support Understand this phrase: the media are pervasive. - correct answer We know what we know through the media. Wh...

CCI 150 questions & answers graded A+Know, generally speaking, who/what owns most major media. - correct answer Mostly businesses. Mostly corporate chains (big or small) Be able to identify the major ways media make money, both from the book and from lecture. - correct answer 1. Advertising 2. Subscription 3. Audience Donations 4. Private support Understand this phrase: the media are pervasive. - correct answer We know what we know through the media. What would life be like without the med...

CCI 150 Question and answers 100% correct CCI 150 Know, generally speaking, who/what owns most major media. - correct answer Mostly businesses. Mostly corporate chains (big or small) Be able to identify the major ways media make money, both from the book and from lecture. - correct answer 1. Advertising 2. Subscription 3. Audience Donations 4. Private support Understand this phrase: the media are pervasive. - correct answer We know what we know through the media. What would life be li...

What four schools are in the College of Communication and Information and minors offered - Answer-1. School of Advertising and Public Relations-no minor 2. School of Communication Studies-minor 3. School of Information Sciences and Tech-minor 4. School of Journalism and Electronic Media.-minor What are the areas of specialization in Journalism? - Answer-1. science journalism 2. sports journalism 3. media management 4. print/web journalism 5. broadcast journalism 6. visual communication...

CCI 150 Exam 1 Question and answers already passed CCI 150 Exam 1 Four schools in the college of communications - correct answer 1. Advertising 2. Communication Studies 3. Journalism and Electronic Media (JEM) 4. Public Relations What are the areas of specialization in Journalism? - correct answer Newspaper, Magazine, Newsletter, Internet, TV, Cable and Satellite Do graduates of the 4 schools in college of comm. get good jobs? - correct answer YES! Who owns most major media? - ...

CCI 150 Exam 1 Question and answers already passed CCI 150 Exam 1 Four schools in the college of communications - correct answer 1. Advertising 2. Communication Studies 3. Journalism and Electronic Media (JEM) 4. Public Relations What are the areas of specialization in Journalism? - correct answer Newspaper, Magazine, Newsletter, Internet, TV, Cable and Satellite Do graduates of the 4 schools in college of comm. get good jobs? - correct answer YES! Who owns most major media? - ...

There are four schools in the College of Communication and Information. What are they? Which ones offer a minor? Which one offers only a minor to undergraduates? - 1. Advertising & Public Relations 2. Communication Studies 3. Information Sciences - ONLY OFFERS MINOR 4. Journalism & Electronic Media What are the areas of specialization in journalism? - Visual communication, Print/Web, Science, Media Management, Broadcast, Magazine, Sports, Business, Political, Entertainment, International ...

Mass Media - - creation of electronic media --> mass media is pervasive, central - consumes 1/3 of the average day (internet and TV) Functions of the Mass Media - -content -medium -manifest -latent call me maybe later Content Function - the media functions as a source of information; tied to the general nature of the media - news: learn about party platforms so you can make informed voting decisions -weather channel: tells you how to dress Medium Function - functions as a pl...