Apr 241 final Study guides, Class notes & Summaries

APR 241APR 241 final exam Liberty University - research is the controlled objective and systematic gathering of information for the purpose of describing and understanding How might we use research in PR? -to prevent crisis -to monitor the competition -to generate publicity -to measure success RPIE cycle Research, Planning, Implementation, Evaluation formative research research conducted at the beginning of the planning process, or during the implementation of a plan ...

APR Liberty University -APR 241 final exam questions well answeredresearch is the controlled objective and systematic gathering of information for the purpose of describing and understanding How might we use research in PR? -to prevent crisis -to monitor the competition -to generate publicity -to measure success RPIE cycle Research, Planning, Implementation, Evaluation formative research research conducted at the beginning of the planning process, or during the implementa...

APR 241 Final questions well answered graded A+ How do you create great advertising? resonance, relevance resonance attention/wow, can be visual, verbal, the idea, or a synergy, can be informational or transformational relevance ads must be relevant to the strategy creative strategy (lecture definition) -the basic problem advertising will address -what the ad must do to meet the marketing objectives objective of the advertising a specific communication task an ad cam...

APR 241 Final Exam Michael Littleformative research research conducted at the beginning of the planning process, or during the implementation of a plan RPIE cycle Research, Planning, Implementation, Evaluation Analytics A field of data analysis used to describe, predict and improve how organizations communicate with publics; commonly refers to tracking of website traffic and resulting behavior summative research research conducted at the end of a campaign or program to det...

APR 241 Final Liberty University - Question and answers 100% correct APR 241 Final How do you create great advertising? resonance, relevance resonance attention/wow, can be visual, verbal, the idea, or a synergy, can be informational or transformational relevance ads must be relevant to the strategy creative strategy (lecture definition) -the basic problem advertising will address -what the ad must do to meet the marketing objectives objective of the advertising ...

APR 241 final exam Liberty University - Question and answers already passed APR 241 final exam research is the controlled objective and systematic gathering of information for the purpose of describing and understanding How might we use research in PR? -to prevent crisis -to monitor the competition -to generate publicity -to measure success RPIE cycle Research, Planning, Implementation, Evaluation

APR 241 FinalHow do you create great advertising? resonance, relevance resonance attention/wow, can be visual, verbal, the idea, or a synergy, can be informational or transformational relevance ads must be relevant to the strategy creative strategy (lecture definition) -the basic problem advertising will address -what the ad must do to meet the marketing objectives objective of the advertising a specific communication task an ad campaign must accomplish target au...

APR 241 Final Exam Michael Little correctly answered graded A+formative research research conducted at the beginning of the planning process, or during the implementation of a plan RPIE cycle Research, Planning, Implementation, Evaluation Analytics A field of data analysis used to describe, predict and improve how organizations communicate with publics; commonly refers to tracking of website traffic and resulting behavior summative research research conducted at the end of...

APR 241 Final Exam Michael Little Liberty University - Question and answers correctly solved APR 241 Final Exam Michael Little formative research research conducted at the beginning of the planning process, or during the implementation of a plan RPIE cycle Research, Planning, Implementation, Evaluation Analytics A field of data analysis used to describe, predict and improve how organizations communicate with publics; commonly refers to tracking of website traffic and resul...

APR 241 EXAM 2 Liberty University - Question and answers correctly solved APR 241 EXAM 2 Creative Team copywriter, art director, creative director, and creatives Copywriter person who creates the words and concepts for ads and commercials Brainpower Read More Art Director along with graphic designers and production artists, determines how the ad's verbal and visual symbols will fit together. Creative Director head of a creative team of agency copywriters and artists...