Ba109 quiz 8 stuvia 2023 - Study guides, Class notes & Summaries

BA109 Quiz 8 Questions and Answers 2023 @ STUVATE-STUVIA USA The specific group of customers at whom a company aims its goods and services is its target market. - True Since front-line service workers are not able to predict the causes of customer complaints, managers must be the ones to identify potential customer service problems. - False A combination of news covered by the media that boosts sales without having to pay is best described by the term: - public relations. Because a major...

The specific group of customers at whom a company aims its goods and services is its target market. - ANSWER-True Since front-line service workers are not able to predict the causes of customer complaints, managers must be the ones to identify potential customer service problems. - ANSWER-False A combination of news covered by the media that boosts sales without having to pay is best described by the term: - ANSWER-public relations. Because a majority of the average company's sales com...

BA109 Quiz 6 Latest 2023 with complete solution @ STUVATE-STUVIA USA A significant advantage a franchisee has over an independent business is the participation in the franchisor's ________ largely due to the ________ the franchise offers. - centralized buying power: economies of scale A franchise is a system of distribution in which semi-independent business owners pay ________ and ________ to a parent company in return for the right to become identified with its trademark, to sell its prod...