Badm 535 exam 1 - Study guides, Class notes & Summaries
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BADM 535 Exam 1 Study Guide with 100%Verified Answers.
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BADM 535 Exam 1 Study Guide with 100%Verified Answers. 
Marketing Management 
Exam 1 Study Guide 
The task of any business is to ________. 
A) create customer needs 
B) differentiate in terms of cost of production 
C) deliver customer value at a profit 
D) reduce competition 
E) communicate similar value as provided by competitors 
Page: 33 
C 
2 
What is the traditional view of marketing? 
A) Firms should just focus on production because if the products are good then they will 
automatically se...
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