Bu 315 week 6 outline - Study guides, Class notes & Summaries

This is a narration outline comprising of the following. Introduction (Overview) 1. Importance of Social Media for Businesses 2. Understanding Your Company's Goals 3. Social Media Platforms 4. Social Media Platforms 5. Building Your Social Media Presence 6. Building Your Social Media Presence 7. Leveraging Social Media for Lead Generation 8. Measuring Social Media Success 9. Integrating Social Media into Your Overall Marketing Strategy 10. Conclusion 11. Sources