Buad 332 exam 1 test bank - Study guides, Class notes & Summaries

BUAD 332 EXAM 1 TEST BANK QUESTIONS WITH ALL CORRECT ANSWERS what is a macro environment? - Answer-- Larger societal forces that affect the microenvironment - to understand the changing market opportunities Who are actors in the microenvironment? - Answer-the company, suppliers, marketing intermediaries, customers, competitors, and publics who are market intermediaries? - Answer-help the company to promote, sell, and distribute its goods to final buyers What are the 5 types of market...

BUAD 332 EXAM TEST BANK QUESTIONS WITH A GRADED SOLUTIONS ____________ is the set of benefits a company promises to deliver its consumers to satisfy their needs. A) Money-back guarantee B) Good customer service C) Value proposition D) Low prices E) Both A and C are correct - Answer-C) Value proposition __________ consists of information that already exists somewhere, having been collected for another purpose. - Answer-Secondary data All of the following are limitations on obse...