Buad 332 exam 3 questions - Study guides, Class notes & Summaries

Narrowly, what is a price? - Answer-Narrowly, price is the amount of money charged for a product or service Broadly, what is a price? - Answer-Broadly, price is the sum of all values that consumers exchange for the benefits of having or using the product or service Price is not just money, think of price as - Answer-sacrifice Example of price - Answer-$88 boots from amazon versus exact same pair at Dillards for $88 as well. The price here is wait-time, trying them on, or convenience. The ...

price definition: narrowly - the amount of money charged for a product or service price definition: broadly - the sum of all the values that consumers exchange for the benefits of having or using the product or service internal factors affecting price decisions - marketing objectives marketing mix strategies costs organizational considerations external factors affecting price decisions - nature of the market and demand competition other environmental factors (economy, gov, resellers, so...

BUAD 332 Exam 3 Questions with Complete Solutions price (narrow definition) - Correct Answers amount of money charged for a product or service price (broad definition) - Correct Answers sum of all values that customers exchange for the benefits of having or using the product or service internal factors affecting price decisions - Correct Answers - marketing objectives - marketing mix strategies - costs - organizational considerations external factors affecting price decisions - Corr...

All of the following are accurate reasons which draw a company into the international arena, except which one? a.) to combat saturation of domestic markets, firms go overseas. b.) companies pursue international markets for higher profit opportunities. c.) companies go overseas to enlarge their customer database in order to achieve economies of scale. d.) companies do not want to reduce their dependence on any one market so as to reduce risks. e.) all of the above are reasons that companies...

During the _____ step of the selling process, the salesperson tells the "product story" to the buyer, highlighting customer benefits. A. Prospecting B. Presentation C. Qualifying D. Follow-up - B. Presentation You see mcdonalds, subway, jiffy lube, and holiday inn everywhere. these stores are examples of contractual associations, aka: A. factory outlet stores B. wholesale clubs C. corporate chains D. franchises - D. franchises A & are best described as __ that sell products & serv...

BUAD 332 Exam 3 Questions And Answers With Verified Solutions

BUAD 332 Exam 3 Questions And Answers With Verified Solutions

BUAD 332- Moon- EXAM 1 Questions with Complete Solutions 100% Verified What is the simple definition of marketing? - Correct Answers managing profitable customer relationships goals of marketing activity - Correct Answers 1. Attract new customers by promising superior value 2. Keep and grow current customers by delivering customer satisfaction Define Marketing - Correct Answers A social and managerial process by which individuals and groups obtain what they need and want through creating...