Busad 250 exam 3 - Study guides, Class notes & Summaries

Which step in the movement of products to a potential customer involves persuading the consumer to actually make a purchase? A. Stimulating action B. Building preference C. Providing information and generating positive emotional connections D. Reminding past customers E. Generating awareness Answer A. Stimulating action ________ is a promotional technique that involves motivating intermediaries to inspire consumers to purchase specific products. A. Direct marketing B. Advocacy advertis...

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Which of the following represents the values and guidelines for proper conduct recognized in the workplace and everyday life as appropriate or inappropriate? A. Affirmative action B. Transparency C. Ethics D. Philanthropy E. Corporate social responsibility Answer C. Ethics The notion that a company has certain duties toward humanity that it must meet, excluding activities involving building revenue, is known as ___________. A. consumerism B. conflicts of interest C. corporate social r...

Social Communication Model Answer Interactive and conversational Conventional Promotion Model Answer "We Talk, You Listen" Public broadcast, Lecture, Undirectional, One to Many Core Message Answer Single most important idea that a company hopes to convey Pull Strategy Answer Stimulates consumer demand - Through advertising if a customer wants it, they will pull it through the system Advertising Appeal Answer If you're going to stimulate customer demand 1 on 1 sales interactio...

difference between needs and wants in marketing Answer A need is a consumer 's desire for a product 's or service 's specific benefit, whether that be functional or emotional. A want is the desire for products or services that are not necessary, but which consumers wish for. Concept of relationship marketing and its benefits Answer of building a customer's trust and loyalty with a brand what is involved in preparation of Marketing Research? Answer Market research involves gathering inf...

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