Busml 3250 marketing - Study guides, Class notes & Summaries

BUSML 3250 Marketing Exam 2 Questions with Latest Update

BUSML 3250 MARKETING MANAGEMENT EXAM Q & A 2024.

1.BUSML 3250 Marketing Exam 1 Questions and Answers

BUSML 3250 MARKETING MANAGEMENT EXAM Q & A 2024.

BUSML 3250 MARKETING MANAGEMENT EXAM Q & A 2024.

BUSML 3250 Exam 1 Questions and Answers with Verified Solutions What is marketing? The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return Marketing Process 1st 4 steps create value for customers, last step captures value from customers Understand marketplace and customer needs and wants Design a customer-driven marketing strategy Construct an integrated marketing program that delivers superi...

BUSML 3250 Exam 3 Latest 2024 Graded A+ Marketing Channel consists of individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users Agent or Broker any intermediary with legal authority to act on behalf of the manufacturer Wholesaler an intermediary who sells to other intermediaries, usually to retailers; term usually applies to consumer markets Transactional Functions Buying: Purchasing products fo...

BUSML 3250 Exam 2 Questions and Answers 100% Pass What makes a good segmentation? ISASDA Identifiable Substantial Accessible Stable Differentiable Actionable What are the different tpyes of segmentation? Geographic - country, city, neighborhood Demographic - age, gender, income, race Psychological - interests, activities, values, goals Behavioral - purchasing habits, customer loyalty What factors should you consider when choosing a target Market Size Expected Growth Comp...

BUSML 3250 Final Exam with Certified Solutions advertising any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor advertising objective specific communication task to be accomplished with a specific target audience during a specific period of time advertising budget the dollars and other resources allocated to a product or a company advertising program advertising strategy strategy by which the company accomplishes its adve...

BUSML 3250 Final Exam Review with Complete Solutions What is a price? The amount of money charged for a product or service. What is value-based pricing? Price is considered along with other marketing mix variables before the marketing program is set What are the steps in (customer) value-based pricing? 1. Assess customer needs and value perceptions 2. Set target price to match customer perceived value 3. Determine the costs that can be incurred 4. Design product to deliver value...