Byu comms 230 test 1 Study guides, Class notes & Summaries
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BYU Comms 230 Test 1 questions with correct answers
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BYU Comms 230 Test 1 questions with correct answers
- Exam (elaborations) • 11 pages • 2023
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Advertising CORRECT ANSWER paid, nonpersonal communication from an identified sponsor using mass media to persuade or influence an audience 
 
Characteristics of a great ad CORRECT ANSWER -Strategy: It's critical. It's the central idea of the campaign. 
-Creative: it's central. It has to grab and bring you in. Make people stay invested. 
-Execution: Where you put it. How the strategy is executed. ( page 5). 
-Media: Placement is important. 
 
What is GREATNESS? CORRECT ANSWER Something mem...
BYU Comms 230 Test 1 With Correct Answers...
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