Cm1 assessment Study guides, Class notes & Summaries

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CM1 Assessment Digital Marketing Exam Review
  • CM1 Assessment Digital Marketing Exam Review

  • Exam (elaborations) • 7 pages • 2024
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  • CM1 Assessment Digital Marketing Exam Review Consumer/Customer Insights - ANS-At the heart of marketing. Conversion Funnel - ANS-A framework that helps marketers understand the customer's journey or experience with their brand. There are six stages of a conversion funnel are: Awareness, Consideration, Comparison, Conversion, Retention, Referral/Advocacy Lead - ANS-A prospective customer. A qualified lead is a prospective customer who has shown intent to purchase or has requested additi...
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