Cnsr sci 567 exam 1 exam - Study guides, Class notes & Summaries

National Brands manufacturer brands and SMU's Ex; Nike, Adidas, Champion Secret Brands Strategy of having brands that are not just associated with ownership in order to build massive scale to own/protect the category Ex; Fiskars scissors Previous Play Next Rewind 10 seconds Move forward 10 seconds Unmute 0:00 / 0:15 Full screen Brainpower Read More Liscenced Merchandise Brand Well known name brand contracts with another to develop, produce, and sell the brand L...