Com 207 - Study guides, Class notes & Summaries

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Theory correct answers a set of systematic, informed hunches about the way things work -we theorize to predict and explain and/or describe and interpret complex communicative phenomena - they provide potential explanations or improved understanding - they are tested, rejected, improved - they attach meaning to an observation - they are comprised of concepts Concepts correct answers immeasurable objects we believe exist but cannot directly prove - only have indicators or effects - ...

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COM 207 Theory Exam Review Questions and Answers It is possible to have a relationship that has depth but not breadth. TRUE The more complex a theory, the better it is, since it more closely conforms to the real world. FALSE One of the main differences between objective and interpretive scholars is that interpretive scholars believe they can discover the one reality that exists. FALSE In symbolic interactionism, the concept of the looking glass is that we gain a mental self-image ...

________ allowances are price reductions given for turning in an old item when buying a new one. 1. Promotional 2. Trade-in 3. Depreciation 4. Segmented 5. Functional - ️️Trade-in ________ are a form of product that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything. 1. Liabilities 2. Services 3. Brands 4. Consumer products 5. Specialty products - ️️Services ________ are ambass...

What is a theory? correct answers A set of systematic, informed hunches about the way things work What is Communication? correct answers Relational process of creating and interpreting messages that elicit a responce Paradigm correct answers how you are making sense of the world around you Ontology correct answers the nature of reality; how things come to be; informs the paradigm Epistemology correct answers how do we know what we know?; the study of the origin, nature, method, and l...

ontologyreality; the nature of reality; how things come to be; informs the paradigm ParadigmMartin and Nakayama "strongly held worldviews and beliefs that under gird scholarship" EpistemologyKnowledge; the nature of knowledge; what counts as knowledge; its daily life elements; how do you know what you know interpretive ontologyreality is socially and individually constructed through words, symbols, and behaviors concerned with understanding the world as it is interpretive epistemolog...

TheoryA set of systematic, informed hunches about the way things work. metaphors towards theories end of chapter oneNets: used to capture info about everything, with different size nets to capture and understand more in depth subjects. Lenses: Used to highlight certain areas and to focus on those while at the same time ignoring other areas. Maps: Can be used to guide us through unfamiliar territory in communication epistemologyThe study of origin, nature, method, and limits of knowledge....