Com2740 final exam - Study guides, Class notes & Summaries

COM2740 Final Exam Questions And Answers Latest Update

COM2740 Final Exam Liberty University Question and answers rated A+ COM2740 Final Exam Define Mass Media - correct answer -Orlik (1992): "The process of rapidly conveying identical information, assertions, + attitudes to potentially large, dispersed + diversified audiences via mechanisms capable of achieving that task." -DeFleur and Dennis (1993): "A process in which professional communicators use media to disseminate messages widely, rapidly, + continuously to arouse intended meani...

COM2740 Final Exam Question and answers rated A+ COM2740 Final Exam Define Mass Media - correct answer -Orlik (1992): "The process of rapidly conveying identical information, assertions, + attitudes to potentially large, dispersed + diversified audiences via mechanisms capable of achieving that task." -DeFleur and Dennis (1993): "A process in which professional communicators use media to disseminate messages widely, rapidly, + continuously to arouse intended meanings in large and di...

COM2740 Final Exam Review Questions And Answers Latest Update

COM2740 Florida State University -COM2740 Final Exam correctly answeredDefine Mass Media - correct answer -Orlik (1992): "The process of rapidly conveying identical information, assertions, + attitudes to potentially large, dispersed + diversified audiences via mechanisms capable of achieving that task." -DeFleur and Dennis (1993): "A process in which professional communicators use media to disseminate messages widely, rapidly, + continuously to arouse intended meanings in large and diver...

com2740 Florida State University -COM 2740 Final Exam Review updated to pass Mass media and mass communication are... - correct answer interdependent mediated communication - correct answer technology-facilitated communication Mass media exists when people... - correct answer use media technologies and mass communication to reach a large audience mass communication - correct answer the study of how people and entities relay info through the mass media Orlik (1992) - correct answer T...

Media Effects - Correct Answer the consequences or impacts of media use on individuals, society, and culture Example of media effects - Correct Answer Violence because of video games Micro level of media effects - Correct Answer the individual Macro level of media effects - Correct Answer society Mass society theory - Correct Answer everyone reacts the same way to media Individual differences and limited effects - Correct Answer audiences can actively choose the media they w...

Where does the most amount of ad revenue come from? - Correct Answer Television How much revenue is made from television? - Correct Answer $71 billion Who profits the most from ad revenue worldwide? - Correct Answer USA Who profits the second most from ad revenue worldwide? - Correct Answer China What are popular methods of advertisement? - Correct Answer Billboards, internet, television, radio, social media, emails What are the four P's of marketing? - Correct Answer ...