Deborah macinnis Study guides, Class notes & Summaries
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Summary: Consumer and Marketing (MIDTERM 1)
- Summary • 22 pages • 2024
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This is a summary for the first midterm of Consumer & Marketing, covering chapters 1 to 6 of the book: Consumer Behavior, 8th edition. 
 
The summary is written in English
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MIDTERM 2 Summary: Consumer & Marketing
- Summary • 26 pages • 2024 Popular
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This is a summary for the second midterm of the Consumer & Marketing course. 
 
This summary contains chapters 7 to 14 of the book Consumer Behavior (8th edition), which are part of the exam material
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Test Bank for Consumer Behavior 8th Edition ByWayne Hoyer, Deborah MacInnis, Rik Pieters (All Chapters, 100% original verified, A+ Grade)
- Exam (elaborations) • 340 pages • 2023
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Test Bank for Consumer Behavior 8th Edition ByWayne Hoyer, Deborah MacInnis, Rik Pieters (All Chapters, 100% original verified, A+ Grade) 
 
 
Consumer Behavior, 8e Wayne Hoyer, Deborah MacInnis, Rik Pieters (Test Bank All Chapters, 100% original verified, A+ Grade)
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Consumer Behavior, 7e Wayne Hoyer, Deborah MacInnis, Rik Pieters (Test Bank)
- Exam (elaborations) • 267 pages • 2023
- Available in package deal
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Consumer Behavior, 7e Wayne Hoyer, Deborah MacInnis, Rik Pieters (Test Bank) 
 
Consumer Behavior, 7e Wayne Hoyer, Deborah MacInnis, Rik Pieters (Test Bank)
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Consumer Behavior 8th Edition by Wayne, Deborah MacInnis INSTRUCTOR MANUAL
- Exam (elaborations) • 302 pages • 2024
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INSTRUCTOR MANUAL Consumer Behavior 8th Edition by Wayne D. Hoyer, Deborah J. MacInnis and Rik Pieters 
TABLE OF CONTENTS 
Chapter 01— Understanding Consumer Behavior 
Chapter 02— Motivation, Ability, and Opportunity 
Chapter 03— Exposure, Attention, Perception, and Comprehension 
Chapter 04— Memory and Knowledge 
Chapter 05— Attitudes Based on High Effort 
Chapter 06— Attitudes Based on Low Effort 
Chapter 07— Problem Recognition and Information Search 
Chapter 08— Judgment and ...
And that's how you make extra money
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Instructor Manual for Consumer Behavior 8th Edition By Wayne Hoyer, Deborah MacInnis, Rik Pieters (All Chapters, 100% original verified, A+ Grade)
- Exam (elaborations) • 298 pages • 2023
- Available in package deal
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- $25.49
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Instructor Manual for Consumer Behavior 8th Edition By Wayne Hoyer, Deborah MacInnis, Rik Pieters (All Chapters, 100% original verified, A+ Grade) 
 
Instructor Manual for Consumer Behavior 8th Edition By Wayne Hoyer, Deborah MacInnis, Rik Pieters (All Chapters, 100% original verified, A+ Grade)
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Consumer Behavior 8th Edition by Wayne, Deborah MacInnis INSTRUCTOR MANUAL
- Exam (elaborations) • 302 pages • 2024
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- $29.99
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INSTRUCTOR MANUAL 
Consumer Behavior 8th Edition by Wayne D. Hoyer, Deborah J. MacInnis and Rik Pieters 
TABLE OF CONTENTS 
Chapter 01— Understanding Consumer Behavior 
Chapter 02— Motivation, Ability, and Opportunity 
Chapter 03— Exposure, Attention, Perception, and Comprehension 
Chapter 04— Memory and Knowledge 
Chapter 05— Attitudes Based on High Effort 
Chapter 06— Attitudes Based on Low Effort 
Chapter 07— Problem Recognition and Information Search 
Chapter 08— Judgment and...
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Consumer Behavior, 7e Wayne Hoyer, Deborah MacInnis, Rik Pieters (Solution Manual)
- Exam (elaborations) • 92 pages • 2023
- Available in package deal
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- $29.49
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Consumer Behavior, 7e Wayne Hoyer, Deborah MacInnis, Rik Pieters (Solution Manual) 
 
Consumer Behavior, 7e Wayne Hoyer, Deborah MacInnis, Rik Pieters (Solution Manual)
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Solution Manual For Consumer Behavior 8th Edition by Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters Chapter 1-17
- Exam (elaborations) • 319 pages • 2024
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- $17.49
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Solution Manual For Consumer Behavior 8th Edition by Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters Chapter 1-17
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Instructor Manual with Test Bank for Consumer Behavior 8th Edition By Wayne Hoyer, Deborah MacInnis, Rik Pieters (100% original verified, A Grade)
- Package deal • 2 items • 2023
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Instructor Manual with Test Bank for Consumer Behavior 8th Edition By Wayne Hoyer, Deborah MacInnis, Rik Pieters (100% original verified, A Grade)

Instructor Manual with Test Bank for Consumer Behavior 8th Edition By Wayne Hoyer, Deborah MacInnis, Rik Pieters (100% original verified, A Grade)

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Consumer Behavior 8th Edition by Wayne D. Hoyer, Deborah J. MacInn TEST BANK
- Exam (elaborations) • 344 pages • 2024
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- $34.52
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TEST BANK for Consumer Behavior 8th Edition by Wayne D. Hoyer, Deborah J. MacInnis and Rik Pieters 
TABLE OF CONTENTS 
Chapter 01— Understanding Consumer Behavior 
Chapter 02— Motivation, Ability, and Opportunity 
Chapter 03— Exposure, Attention, Perception, and Comprehension 
Chapter 04— Memory and Knowledge 
Chapter 05— Attitudes Based on High Effort 
Chapter 06— Attitudes Based on Low Effort 
Chapter 07— Problem Recognition and Information Search 
Chapter 08— Judgment and Deci...
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Overview of Key terms and Concepts Consumer Behaviour ch1-10 +17 (book)
- Summary • 24 pages • 2023
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This is an overview (in table form) of all the key terms (with explanations) and most important concepts of Chapters 1-10 + 17 from the book 'Consumer Behavior' by Hoyer, Macinnes, and Pieters (7th edition), used for the course Consumer Behaviour 2023/2024 (Radboud University).
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