E commerce quiz 3 2025 - Study guides, Class notes & Summaries

Quiz: display ads Ans: paid ad placements using graphical or rich media ad units within a web page to achieve goals of delivering brand awareness, familiarity, favorability, and purchase intention Quiz: 1. target by context (which websites?) 2. target by visitors (which consumers?) Ans: 2 ways to target customers in display advertising Quiz: 1. keyword targeting (based on keywords on site) 2. topic targeting (based on topic of site) 3. placement targeting (choose sites of interest) o...

E-Commerce Quiz 3 | Questions and Correct Solutions 2024 Developing a resilient brand is less about ________ and more about ________. - Answer - pushing a product; building trust How does Wegmans consistently breed employees who deliver great CX? - Answer - By trusting them to do whatever is in their best judgment to make customers happy. Internet advertising formats: - Answer - are defined by the Internet Advertising Bureau. The new "Rising Stars" ad formats were designed because: - An...