Edgr 601 - Study guides, Class notes & Summaries

Healthcare services marketing is related to promoting and marketing the services of healthcare providers, newly produced medications and treatments, and providing public awareness about the healthcare roles of professionals. Although, marketing is an old phenomenon related to traditional businesses and advertisements, marketing related to healthcare services is fairly a new concept (Cochrane, 2017). In 1977, the American association of hospitals held its very first convention related to marketin...

Healthcare services marketing is related to promoting and marketing the services of healthcare providers, newly produced medications and treatments, and providing public awareness about the healthcare roles of professionals. Although, marketing is an old phenomenon related to traditional businesses and advertisements, marketing related to healthcare services is fairly a new concept (Cochrane, 2017). In 1977, the American association of hospitals held its very first convention related to marketin...