Geb 3213 exam 2 trammel Study guides, Class notes & Summaries

GEB 3213 Exam 2 Trammel 2023 logical appeal - ANSWER-taps into a consumer's desire for durability, convenience, or low prices emotional appeal - ANSWER-connect people's desire to be respected, praised, remembered, or appreciated (usually luxury items) AIDA format - ANSWER--used for sales messages, claim request, & proposals -great for when the consumer has not requested information -practice good ethics, don't make a promise you can't keep A -- grab reader's attention I -- in...

logical appeal - ️️taps into a consumer's desire for durability, convenience, or low prices emotional appeal - ️️connect people's desire to be respected, praised, remembered, or appreciated (usually luxury items) AIDA format - ️️-used for sales messages, claim request, & proposals -great for when the consumer has not requested information -practice good ethics, don't make a promise you can't keep A -- grab reader's attention I -- introduce and arouse interest in the ...

GEB 3213 Exam 2 Trammell Questions and Answers 2023 (Verified Answers) GEB 3213 Exam 2 Trammell Questions and Answers 2023 (Verified Answers)

GEB 3213 Exam 2 Trammell Questions and Answers 2023 (Verified Answers) GEB 3213 Exam 2 Trammell Questions and Answers 2023 (Verified Answers)

GEB 3213 Exam 2 Trammell 2023 - 2024 (Verified Answers) GEB 3213 Exam 2 Trammell 2023 - 2024 (Verified Answers)

GEB 3213 Exam 2 Trammel The U.S. values _________________. In the U.S. we will our office space to be separated by walls or cubicles - ANSWER-individualism Japan and other Asian countries value _____________. Japan prefers the open "classroom" model in which everyone can see each other and interact. - ANSWER-collectivism Greek(S. Europe & Med) - ANSWER-Comfortable with touching others Used a lot of illustrators Very small personal space bubble Lots of vocal variations Anglo(US ...

GEB 3213 Exam 2 Trammell Questions and Answers 2023 (Verified Answers)

GEB 3213 Exam 2 Trammell Questions and Answers 2023 (Verified Answers)

GEB 3213 Exam 2 Trammell Questions and Answers 2023 (Verified Answers)

GEB 3213 Exam 2 Trammell Questions and Answers 2023 (Verified Answers) What are approaches to communication dictated by? Cultural contexts - the cultural norms Why does the US prefer the direct approach? Because we value sincerity and openness. The US business culture favors _______ thinking. We prefer things explained in a ______ & _________ fashion. Linear chronological & narrative What is unique about the indirect approach in regards to other cultures? (2) 1. Point Not at beginnin...