Geb1011 final exam - Study guides, Class notes & Summaries

GEB1011 FINAL EXAM QUESTIONS AND REVISED ANSWERS (ALL ARE CORRECT) What is marketing? - Answer- Organizational function and set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders Describe the evolution of marketing concept - Answer- -Production - Sales - Marketing - Social Describe the categories of nontraditional marketing - Answer- - Cause marketing - Place mar...

GEB1011 Final Exam Questions and Correct Answers (Graded A+) A business plan is a document that outlines your proposed company's goals, your planned methods for achieving those goals, and your - Answer- standards for measuring success When Marston's son turned 16, he helped him open an interest-bearing checking account at the local bank. This account can best be classified as - Answer- demand deposit During which step of the accounting process is a trial balance run? - Answer- Durin...