Hat are market offeri - Study guides, Class notes & Summaries
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Introduction to Marketing, Module 1 latest EDITION 2024 GUARANTEED GRADE A+
- Class notes • 3 pages • 2024
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Define Marketing 
Marketing is engaging customers, and managing customer relationships 
In order to create and capture value, you must 
Understand the marketplace; needs and wants 
Develop a customer value marketing strategy 
Be better / of more value than others within the market, deliver superior value 
Develop rapport; repeat custom with customer engagement 
What must we understand about consumers to create and capture value? 
What do these things mean? 
Consumer's needs, wants and demands 
...
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