Iab digital media stuvia - Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about Iab digital media stuvia? On this page you'll find 21 study documents about Iab digital media stuvia.
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IAB Digital Media Sales Certification - Detailed Content with Complete Solutions
- Exam (elaborations) • 11 pages • 2024
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IAB Digital Media Sales Certification - Detailed Content with Complete SolutionsIAB Digital Media Sales Certification - Detailed Content with Complete SolutionsIAB Digital Media Sales Certification - Detailed Content with Complete Solutions 
Tags - ANSWER-code that advertiser provides to publisher that calls the advertisers' server in order to. deliver a specific ad creative 
 
Pixles - ANSWER-a 1x1 dot embedded on a webpage which can be referenced by a third party server to track activity; use...
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IAB - Digital Media Sales Exam Questions and Answers (Graded A)
- Exam (elaborations) • 4 pages • 2024
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IAB - Digital Media Sales Exam Questions and Answers (Graded A) 
 
IAB - Digital Media Sales Exam Questions and Answers (Graded A) 
 
 
IAB - Digital Media Sales Exam Questions and Answers (Graded A)Awareness, Consideration, Purchase, Retention, Advocacy - ANSWER-What are the five stages in the 'Marketing Funnel" 
 
What does PESO Stand for? - ANSWER-Paid, Earned, Shared, Owned 
 
Paid Media - ANSWER-Tradational Media Buying 
 
Earned Media - ANSWER-Publicity (News coverage or word of mounth)
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IAB Digital Media Sales Certification Test Prep Questions and Answers 100% Verified.
- Exam (elaborations) • 7 pages • 2024
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DSP - ANSWER-Demand Side Platform: Tech interface that provides centralized and aggregated media buying from multiple sources including ad exchanges, ad networks, and sell side platforms 
 
SSP - ANSWER-Seller Side Platform: Tech used by publishers to sell inventory, optimize pricing/yield and audience for a pool of potential advertisers 
 
Exchange - ANSWER-An online marketplace platform that facilitates automated auction-based pricing and RTB 
 
Ad Network - ANSWER-A sales channel for pubs and...
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IAB - Digital Media Buying & Planning with Complete Solutions
- Exam (elaborations) • 4 pages • 2024
- Available in package deal
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IAB - Digital Media Buying & Planning with Complete Solutions 
 
IAB - Digital Media Buying & Planning with Complete Solutions 
 
Ad Verification - ANSWER-A process which attempts to verify that one or more attributes of a served online ad have been executed in a manner consistent with the terms specified by the advertiser or agency and agreed to as part of the ad campaign terms. 
 
Agency Corporate Contracts or Rate Cards - ANSWER-Documents that list the descriptions and prices for various adve...
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IAB Digital Media Sales Certification Test Prep Questions and Answers 100% Correct.
- Exam (elaborations) • 7 pages • 2024
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- $15.49
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IAB Digital Media Sales Certification Test Prep Questions and Answers 100% Correct.IAB Digital Media Sales Certification Test Prep Questions and Answers 100% Correct.IAB Digital Media Sales Certification Test Prep Questions and Answers 100% Correct.IAB Digital Media Sales Certification Test Prep Questions and Answers 100% Correct.IAB Digital Media Sales Certification Test Prep Questions and Answers 100% Correct.IAB Digital Media Sales Certification Test Prep Questions and Answers 100% Correct.IA...
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IAB Digital Media Sales Certification| 200 Questions | Correct Answers| Accurate 100%
- Exam (elaborations) • 15 pages • 2023
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- $12.99
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AAS - ANSWERSAverage Active Sessions: the average number of streams of one minute or more that are active within a time period 
 
Ad Exchange - ANSWERSA sales channel between publishers and ad networks that can also provide aggregated inventory to advertisers. They provide a technology platform that facilitates automated auction-based pricing and buying in real-time. (Excludes technology platforms that exclusively provide tools than enable direct media buying and selling between participants) 
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IAB Digital Media Sales Certification - Detailed Content with Complete Solutions.
- Exam (elaborations) • 11 pages • 2024
-
- $13.49
- + learn more
Tags - ANSWER-code that advertiser provides to publisher that calls the advertisers' server in order to. deliver a specific ad creative 
 
Pixles - ANSWER-a 1x1 dot embedded on a webpage which can be referenced by a third party server to track activity; used to collect data for website and ad delivery analytics such as registration, conversions, and targeting 
 
Assets - ANSWER-creative design, logos, images, or text provided by the advertiser 
 
Pacing - ANSWER-refers to the process of ensurin...
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IAB - Digital Media Sales Exam Questions and Answers (Graded A+)
- Exam (elaborations) • 4 pages • 2024
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- $15.99
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IAB - Digital Media Sales Exam Questions and Answers (Graded A+) 
 
IAB - Digital Media Sales Exam Questions and Answers (Graded A+) 
 
IAB - Digital Media Sales Exam Questions and Answers (Graded A+) 
 
IAB - Digital Media Sales Exam Questions and Answers (Graded A+) 
 
IAB - Digital Media Sales Exam Questions and Answers (Graded A+) 
 
IAB - Digital Media Sales Exam Questions and Answers (Graded A+) 
 
IAB - Digital Media Sales Exam Questions and Answers (Graded A+) 
 
IAB - Digital Media Sale...
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IAB - Digital Media Buying & Planning with Complete Solutions.
- Exam (elaborations) • 4 pages • 2024
-
- $15.99
- + learn more
Ad Verification - ANSWER-A process which attempts to verify that one or more attributes of a served online ad have been executed in a manner consistent with the terms specified by the advertiser or agency and agreed to as part of the ad campaign terms. 
 
Agency Corporate Contracts or Rate Cards - ANSWER-Documents that list the descriptions and prices for various advertising options offered by a given media outlet. 
 
Audience Behavior - ANSWER-Understanding your target audiences' behavior when...
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IAB Digital Media Sales Certification - Detailed Content 2023
- Exam (elaborations) • 11 pages • 2023
-
- $12.99
- + learn more
Tags - ANSWERScode that advertiser provides to publisher that calls the advertisers' server in order to. deliver a specific ad creative 
 
Pixles - ANSWERSa 1x1 dot embedded on a webpage which can be referenced by a third party server to track activity; used to collect data for website and ad delivery analytics such as registration, conversions, and targeting 
 
Assets - ANSWERScreative design, logos, images, or text provided by the advertiser 
 
Pacing - ANSWERSrefers to the process of ensurin...
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