Iab exam 104 stuvia - Study guides, Class notes & Summaries
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IAB Exam| 104 Questions and Answers 100% Correct
- Exam (elaborations) • 9 pages • 2024
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IAB Exam| 104 Questions and Answers 100% Correct IAB Exam| 104 Questions and Answers 100% Correct IAB Exam| 104 Questions and Answers 100% Correct IAB Exam| 104 Questions and Answers 100% Correct 
CTR (Equation) - ANSWER-Clicks/ Impressions*100 
 
CPM (Acronym + Equation) - ANSWER-Stands for Cost per Thousand- Cost/ Impressions*1000
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IAB Exam| 104 Questions and Answers 100% Correct.
- Exam (elaborations) • 9 pages • 2024
-
- $15.49
- + learn more
CTR (Equation) - ANSWER-Clicks/ Impressions*100 
 
CPM (Acronym + Equation) - ANSWER-Stands for Cost per Thousand- Cost/ Impressions*1000 
 
CPA (Acronym + Equation) - ANSWER-Stands for Cost per Action- Cost/ Action 
 
CPC (Acronym + Equation) - ANSWER-Stands for Cost per Click- Cost/ Click 
 
CPS (Acronym + Equation) - ANSWER-Stands for Cost per Sale- Cost/ Sale 
 
eCPM (Acronym + Equation) - ANSWER-Effective CPM/ Actual CPM- Cost/ Actual (Delivered) Impressions*1000 
 
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