Iab practice exam stuvia - Study guides, Class notes & Summaries

The millions of smaller websites that each receive a relatively small amount of traffic are collectively known as what? - ANSWER-Long tail The "sell side" is made up of companies that create the content that ads run next to, whereas this side consists of the companies that are running the ads. - ANSWER-Buy The benefits of an in-house team handling a brand's advertising include: - ANSWER-Cost efficiencies More control over their own data Greater transparency into the media buying pro...

IAB Practice Exam Questions and Answers (Graded A)IAB Practice Exam Questions and Answers (Graded A)IAB Practice Exam Questions and Answers (Graded A)IAB Practice Exam Questions and Answers (Graded A) The millions of smaller websites that each receive a relatively small amount of traffic are collectively known as what? - ANSWER-Long tail The "sell side" is made up of companies that create the content that ads run next to, whereas this side consists of the companies that are running the...