In rtb - Study guides, Class notes & Summaries
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TradeDesk: Marketing Foundations Questions and Answers Already Passed
- Exam (elaborations) • 25 pages • 2024
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TradeDesk: Marketing Foundations 
Questions and Answers Already Passed 
 
"Dynamic Creative Optimization" creates a personalized ad for each user by using cookies. 
True 
 
A demand-side platform (DSP) sells inventory on behalf of publishers across the internet. 
False 
 
A data management platform (DMP) helps you evaluate audience data by: All apply 
 
Conducting lookalike modeling 
Forecasting available impressions 
Segmenting users 
 
A DSP activates the data stored in a DMP. True 
 
Cost p...
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Programmatic Adv Certificate Quizes TradeDesk Latest Update Graded A+
- Exam (elaborations) • 18 pages • 2024
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Programmatic Adv Certificate Quizes 
TradeDesk Latest Update Graded A+ 
 
"Dynamic Creative Optimization" creates a personalized ad for each user by using cookies. 
True 
 
A demand-side platform (DSP) sells inventory on behalf of publishers across the internet. 
False 
 
A data management platform (DMP) helps you evaluate audience data by: -Conducting 
lookalike modeling 
-Forecasting available impressions 
-Segmenting users 
 
A DSP activates the data stored in a DMP. True 
 
Cost per mille ...
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Programmatic Adv Certificate Quizes TradeDesk Questions and Answers(A+ Solution guide)
- Exam (elaborations) • 11 pages • 2024
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"Dynamic Creative Optimization" creates a personalized ad for each user by using cookies. - Answer-True 
A demand-side platform (DSP) sells inventory on behalf of publishers across the internet. - Answer-False 
A data management platform (DMP) helps you evaluate audience data by: - Answer--Conducting 
lookalike modeling 
-Forecasting available impressions 
-Segmenting users 
A DSP activates the data stored in a DMP. - Answer-True 
Cost per mille (CPM) measures: - Answer-The price an advertiser...
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THE TRADE DESK EDGE EXAM REVIEWS WITH CORRECT ANSWERS
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THE TRADE DESK EDGE EXAM 
REVIEWS WITH CORRECT ANSWERS 
What does "PII" stand for? - CORRECT ANSWER-Personally 
Identifiable Information 
In RTB, a SellSide Platform (SSP) represents the publisher and 
also hosts an auction on a per impression basis. - CORRECT 
ANSWER-True 
The major difference between a true DSP and an ad network is: - CORRECT ANSWER-An ad network focuses on both the 
demand side and supply side 
As RTB evolves: - CORRECT ANSWER-The epicenter of 
power moves from th...
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Programmatic Advanced Certificate Quizzes TradeDesk - Q & A
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Programmatic Advanced Certificate Quizzes TradeDesk - Q & A "Dynamic Creative Optimization" creates a personalized ad for each user by using cookies. True A demand-side platform (DSP) sells inventory on behalf of publishers across the internet. False A data management platform (DMP) helps you evaluate audience data by: -Conducting lookalike modeling -Forecasting available impressions -Segmenting users A DSP activates the data stored in a DMP. True Cost per mille (CPM) measures: The price an ...
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The Trade Desk EDGE: Marketing Foundations exam questions and answers 2023 with complete solution
- Exam (elaborations) • 5 pages • 2023
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The Trade Desk EDGE: Marketing Foundations exam questions and answers 2023 with complete solution
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The Trade Desk EDGE: Marketing Foundations Exam Questions and Answers Already Passed
- Exam (elaborations) • 11 pages • 2024
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The Trade Desk EDGE: Marketing 
Foundations Exam Questions and 
 
Answers Already Passed 
 
What does "PII" stand for? Personally Identifiable Information 
 
In RTB, a SellSide Platform (SSP) represents the publisher and also hosts an auction on a per 
impression basis. True 
 
The major difference between a true DSP and an ad network is: An ad network focuses on 
both the demand side and supply side 
 
As RTB evolves: The epicenter of power moves from the sell side to the buy side 
 
If you a...
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TradeDesk Marketing Foundations Questions and Answers 100% Solved correctly
- Exam (elaborations) • 15 pages • 2024
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"Dynamic Creative Optimization" creates a personalized ad for each user by using cookies. - Answer-True 
A demand-side platform (DSP) sells inventory on behalf of publishers across the internet. - Answer-False 
A data management platform (DMP) helps you evaluate audience data by: - Answer-All apply 
Conducting lookalike modeling 
Forecasting available impressions 
Segmenting users 
A DSP activates the data stored in a DMP. - Answer-True 
Cost per mille (CPM) measures: - Answer-The price an adv...
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TradeDesk: Marketing Foundations Correctly Answered Questions| UpToDate | Already Graded A+
- Exam (elaborations) • 26 pages • 2024
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"Dynamic Creative Optimization" creates a personalized ad for each user by using 
cookies. 
: True 
A demand-side platform (DSP) sells inventory on behalf of publishers across the 
internet. 
: False 
A data management platform (DMP) helps you evaluate audience data by: 
: All apply 
Conducting lookalike modeling 
Forecasting available impressions 
Segmenting users 
A DSP activates the data stored in a DMP. 
: True 
2 | P a g e 
Cost per mille (CPM) measures: 
: The price an advertiser pays...
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BUSML 3250 Exam 2 Questions and Answers 100% Pass
- Exam (elaborations) • 32 pages • 2024
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BUSML 3250 Exam 2 Questions and 
 
Answers 100% Pass 
 
What makes a good segmentation? ISASDA 
Identifiable 
Substantial 
Accessible 
 
Stable 
Differentiable 
Actionable 
 
What are the different tpyes of segmentation? Geographic - country, city, neighborhood 
Demographic - age, gender, income, race 
Psychological - interests, activities, values, goals 
Behavioral - purchasing habits, customer loyalty 
 
What factors should you consider when choosing a target Market Size 
Expected Growth 
Comp...
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